Digital Trek

SENIOR SEO SPECIALIST

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: TYPE OF WORK

Full Time

: SALARY

850

: HOURS PER WEEK

40

: DATE UPDATED

Sep 1, 2026

JOB OVERVIEW

About Digital Trek

Digital Trek is a performance-focused digital marketing agency working primarily with home service and local businesses across Canada and the United States.

We help businesses grow through SEO, Google Ads, website development, content marketing, local SEO, conversion optimization, and AI-powered marketing tools.

We are looking for an SEO Specialist who can take ownership of the day-to-day SEO execution across multiple client accounts.

The Role

As our SEO Specialist, you will be responsible for implementing and managing SEO strategies designed to increase organic visibility, qualified website traffic, and leads.

This is a hands-on role.

You should be comfortable auditing websites, researching keywords, optimizing pages, planning content, working with WordPress, improving Google Business Profiles, monitoring rankings, and identifying technical SEO problems.

You will work closely with our strategy, content, development, and paid advertising teams.

Key Responsibilities
SEO Strategy & Research
Conduct keyword and competitor research
Identify new organic search opportunities
Build keyword maps for websites
Develop service, location, and topic-cluster strategies
Identify content gaps and opportunities
Monitor competitors and SERP changes
On-Page SEO
Optimize titles and meta descriptions
Improve H1-H6 heading structure
Optimize existing website copy
Improve internal linking
Optimize URLs and page structure
Optimize images, alt text, and supporting page elements
Implement relevant schema markup
Prevent keyword cannibalization
Technical SEO
Perform regular technical SEO audits
Monitor indexing and crawlability
Identify broken links, redirects, duplicate content, and 404 errors
Review XML sitemaps and robots.txt
Monitor Core Web Vitals and website performance
Identify issues affecting organic rankings
Work with developers to resolve technical problems
Content & Topical Authority
Build monthly SEO content plans
Research topics based on search intent
Create detailed article briefs
Optimize AI-assisted and human-written content
Build topic clusters around priority services
Connect supporting articles to commercial service pages
Update older content when opportunities are identified
Local SEO
Optimize Google Business Profiles
Research local keywords
Optimize location and service-area pages
Manage citation consistency
Identify local backlink opportunities
Monitor local rankings and competitors
Link Building & Authority
Identify relevant backlink opportunities
Support outreach and digital PR initiatives
Review backlink profiles
Monitor potentially harmful links
Build relationships with relevant local and industry websites
Tracking & Reporting
Monitor rankings, traffic, conversions, and leads
Use Google Search Console and GA4 to identify opportunities
Track SEO performance against client goals
Maintain SEO tracking documents
Prepare monthly SEO reporting
Explain what improved, what declined, why it happened, and what should happen next
Tools You Should Know

Experience with several of the following is expected:

Google Search Console
Google Analytics 4
Google Business Profile
SEMrush
Screaming Frog
WordPress
Rank Math or similar SEO plugins
Google Sheets
Looker Studio
AI tools such as ChatGPT

Experience with CallRail, ClickUp, HubSpot, or similar platforms is an advantage.

What We Are Looking For
2+ years of hands-on SEO experience
Strong understanding of technical, on-page, content, and local SEO
Experience working with local businesses
Strong keyword research skills
Comfortable working inside WordPress
Strong attention to detail
Ability to manage multiple client websites
Good written English
Ability to work independently
Comfortable using AI to improve productivity without sacrificing quality

Agency experience is strongly preferred.

Experience with roofing, HVAC, electrical, plumbing, pest control, painting, construction, or other home-service businesses is a major advantage.

What Success Looks Like

You will not be evaluated simply on rankings or the number of tasks completed.

Success means:

Growing qualified organic traffic
Increasing leads from organic search
Improving visibility for commercially valuable keywords
Increasing local search visibility
Publishing and improving high-quality SEO content
Identifying SEO problems before clients notice them
Completing work accurately and on schedule
Continuously finding new opportunities for client growth
The Person We Want

We are looking for someone who takes ownership.

If you notice an indexing problem, you investigate it.

If a page loses rankings, you try to understand why.

If competitors are outperforming us, you research what they are doing differently.

If you see an opportunity, you bring it forward.

We value people who think critically, communicate clearly, and focus on measurable business results rather than simply checking SEO tasks off a list.

SKILL REQUIREMENT

Copywriting SEO AI Tools

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Digital Trek

SENIOR SEO SPECIALIST

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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