Revenue Ops Marketer

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TYPE OF WORK

Full Time

SALARY

Starting $875 _ Commission

HOURS PER WEEK

40

DATE UPDATED

Apr 21, 2026

JOB OVERVIEW

MISSION STATEMENT:
Tender at Home provides patients with quality non-skilled care through trust, communication, empowerment and support that will stimulate their motivation and their mental desire to heal.

POSITION SUMMARY:
Tender Home Health is a young and forward-thinking company with a huge potential for upward mobility. We focus on career development and spend time on real support for our staff.

Tender Home Health is seeking a Revenue Operations Marketer to directly impact company growth by:

Generating high-quality, qualified leads
Improving conversion rates across the sales funnel
Enforcing sales process accountability
Optimizing marketing ROI across all channels
This is not a traditional marketing role. This position has both lead generation performance and funnel efficiency—from first click to closed client.

You will work cross-functionally with sales and leadership to ensure that:

Marketing produces the right leads
Sales follows the right process
The business achieves measurable revenue growth
Additionally, the role will require technical skills to maintain the agency website using WordPress.

REQUIRED SKILLS AND QUALIFICATIONS:
Required:
Demonstrates a "growth mindset," with a proactive attitude towards learning and improving skills, coupled with a strong sense of personal responsibility and initiative in achieving goals.

Marketing specific requirements
Experience in lead generation + conversion funnels (3 years’ experience)
Experience managing SEO (3 years’ experience)
Experience with inorganic marketing techniques such as google ads, Facebook ads and Yelp (3 years’ experience)
Experience with email marketing campaigns (3 years’ experience)
Content creation for marketing (blogs, pictures, videos, infographics, etc.) (1 year experience)
Sales specific experience

Lead management (1 year experience)
CRM or pipeline tracking (even if basic)
WordPress experience - Ability to maintain and update company website (3 years’ experience)
Project management experience
Excellent communication skills – excellent written and spoken skills
Proficient with Google and Microsoft Office products (Outlook, Word, Excel, PowerPoint) (2 years’ experience)

Desired:
Degree in Marketing, Business Administration, or a related field
Self-directed with the ability to work with little supervision
Flexible - responds well to changing priorities and conditions within an ever-evolving environment
Home care sales, account management or general sales experience

DUTIES AND RESPONSIBILITIES:
The Revenue Ops Marketer is primarily responsible for developing and executing marketing strategies, maintaining and updating Tender’s website, assisting managing sales leads, and creating content. Specific tasks include:

Marketing
Own and achieve Marketing Qualified Lead (MQL) targets
Reduce ineligible and low-quality leads across all channels
Manage and optimize:
SEO (Google Search Console, keyword strategy)
Paid Ads (Google Ads, Facebook Ads, Yelp)
Referral platforms (AgingCare, ---------- , etc.)
Identify and eliminate:
Irrelevant keywords driving bad calls
Poor-performing campaigns and ad spend waste
Implement conversion improvements:
Landing page optimization
Service qualifiers (e.g., “Non-medical home care only”)
Pricing anchors to filter unqualified leads
Develop and execute:
Content strategy (blogs, ads, social media, video)
Campaigns aligned with business priorities (hospital-to-home, fast-start care)
Maintain and manage the full sales funnel:
Leads ? MQL ? SQL ? Opportunity ? Closed Client
Track and report weekly:
Conversion rates at each stage
Lead source performance (ROI by avenue)
Funnel leakage points
Ensure accurate lead attribution and tracking
Identify trends impacting
Lead quality
Sales performance
Implement continuous optimization and strategy
Website & Technical Execution

Maintain and update company website (WordPress):
Landing pages
SEO improvements
Content updates
Ensure website aligns with:
Conversion best practices
Lead qualification strategy

Sales
Audit sales calls and lead handling daily/weekly:
Response time (5-minute rule compliance)
Follow-up cadence adherence
Call quality and script usage
Flag and document:
Missed opportunities
Poor call handling
Incomplete follow-ups
Weekly audit summaries
Top issues impacting conversion
Escalate repeated process failures to management
Salary starting at $875/month + commission

Commissions tied to:
Qualified leads generated
Conversion improvements
Revenue impact from marketing channels
Benefits:

I am able to work US Hours - 9:00 AM - 6:00 PM
I have at least:
SEO: 3 years (Required)
Lead Generation: 3 years (Required)
Conversion Funnels: 3 years (Required)
Inorgranic Marketing: 3 years (Required)
Content Creation: 1 year (Required)
WordPress: 3 years (Required)
Lead Management: 1 year (Required)

SKILL REQUIREMENT
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