# Rental Listing & Lead Intake Virtual Assistant — Potential Ongoing Work

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TYPE OF WORK

Gig

SALARY

$6/hour

HOURS PER WEEK

TBD

DATE UPDATED

Aug 21, 2026

JOB OVERVIEW

We are looking for a **reliable, organized, responsive, and resourceful Virtual Assistant** to handle the **front-end marketing and lead intake process** for our residential rental properties.

This role is ideal for someone with experience in **rental property listings, Zillow, ---------- , Facebook Marketplace, Facebook Groups, Craigslist, Nextdoor, rental inquiries, phone calls, and rental applications.**

Your primary responsibility is to **get the property in front of prospective renters, respond quickly to inquiries, manage follow-up, and move prospects from inquiry to completed application.**

You will **not** make final tenant screening, qualification, or approval decisions. Those decisions remain with our management team.

---

## What You'll Be Responsible For

### 1. Rental Listing Setup & Posting

For each available rental property, you will:

* Receive property information, photos, pricing, rental requirements, and listing instructions from us
* Review the information to ensure the listing is complete and accurate
* Upload, organize, and optimize property photos
* Create and post rental listings
* Keep listings accurate and up to date
* Make basic updates when instructed, including price, availability, showing information, or property details
* Adapt listing information and photos to the requirements of each platform

You will **not be responsible for physically photographing properties**. Property photos and information will be provided to you.

---

## 2. Market the Property Using Free & Low-Cost Channels

Our initial strategy is **organic-first**. We want to maximize free exposure before spending money on advertising.

You will post and/or maintain the rental on platforms such as:

* Zillow Rental Manager
* ----------
* Facebook Marketplace
* Local Facebook rental/housing groups
* Nextdoor
* Craigslist
* Other legitimate free or low-cost rental platforms you identify

You will also help identify **local, relevant, and legitimate opportunities** to promote the property organically.

### Facebook Group Research

A major responsibility will be finding relevant groups where the property can be promoted.

You will:

* Identify **10–20+ relevant East Point / Atlanta-area rental, housing, relocation, apartment, and community groups**
* Research each group's posting rules
* Request to join groups where necessary
* Track group name, link, membership status, and posting requirements
* Post the rental where promotional posts are permitted
* Follow each group's rules and avoid spam

We want someone who is **resourceful enough to find additional free exposure opportunities**, not someone who simply posts to the platforms we give them.

### Important

**Paid advertising is NOT part of the initial launch.**

Do not purchase leads or launch Google, Meta/Facebook, Instagram, retargeting, or other paid campaigns unless specifically instructed and approved.

Our initial priority is:

**Free exposure → Track results → Optimize → Consider paid advertising only if needed**

---

## 3. Monitor & Refresh Listings

Posting the property once is not enough.

You will monitor active listings and, **where permitted by each platform's rules**:

* Refresh or update listings
* Monitor incoming inquiries
* Check that listings remain active
* Update availability when necessary
* Repost according to each platform's permitted schedule
* Monitor Facebook Marketplace and applicable groups
* Monitor Craigslist according to its posting requirements
* Make sure prospects receive timely responses

We want the property to remain visible throughout the rental process.

---

## 4. Respond to Rental Inquiries

You will be the **first point of contact** for prospective renters.

Responsibilities include:

* Monitor messages, emails, platform inquiries, and calls
* Respond promptly and professionally
* Answer basic property questions using information we provide
* Provide rental details, requirements, availability, and next steps
* Use our approved response scripts/process
* Follow up with interested prospects
* Keep track of each prospect and their current status
* Escalate questions you cannot answer

You should be comfortable handling **repetitive and potentially high-volume inquiries** while maintaining a professional, friendly, and helpful tone.

---

## 5. Phone / Call Intake

You must be comfortable **speaking with prospective tenants by phone**, not just communicating through messages.

You may be responsible for:

* Answering rental-related calls
* Returning missed calls
* Gathering basic information from prospects
* Answering questions that fall within the approved information provided
* Explaining the application process
* Directing prospects to the application
* Documenting important information from calls
* Following the established escalation process for questions outside your scope

**You will not make final rental approval or denial decisions.**

---

## 6. Application Collection & Follow-Up

One of the most important responsibilities is helping us receive **completed applications**.

You will:

* Send applications to interested prospects
* Explain how to complete and submit the application
* Follow up with prospects who have not completed the application
* Follow up with applicants who have started but not finished
* Confirm when an application has been submitted
* Check for basic completeness according to our provided process
* Identify missing information/documents when applicable
* Organize completed applications
* Forward completed applications to our management team for review
* Keep the lead tracker updated

Our goal is to prevent our team from spending time chasing incomplete applications.

**Your job is to manage the front-end communication and application follow-up process—not to determine whether an applicant qualifies.**

---

## 7. Lead Tracking & Organization

You will maintain a simple lead tracker for each rental property.

At minimum, we want to track:

* Prospect name
* Phone number
* Email
* Lead source
* Date of inquiry
* Current status
* Showing status
* Application sent
* Application started
* Application completed
* Application submitted to management
* Follow-up needed
* Notes
* Final outcome

### Lead Sources

Track where each prospect came from, including:

* Zillow
* ----------
* Facebook Marketplace
* Facebook Groups
* Craigslist
* Nextdoor
* Yard Sign / QR Code
* Referral
* Other

This is important because we want to know **which free/low-cost marketing channels actually produce results** before spending money on advertising.

---

## 8. Referral & Organic Outreach

You will also help identify appropriate opportunities to distribute the rental organically, including:

* Local community groups
* Neighborhood groups
* Housing groups
* Relocation groups
* Rental/housing communities
* Other legitimate referral opportunities

All outreach must follow the rules of the platform or group and our instructions.

---

# What We're Looking For

The ideal candidate is:

* Reliable and responsive
* Extremely organized and detail-oriented
* Proactive and resourceful
* Comfortable researching online
* Experienced with rental listings, leasing, property management, or lead generation
* Comfortable using Facebook Marketplace and Facebook Groups
* Comfortable answering phone calls
* Excellent at written and verbal communication
* Comfortable following an established process
* Able to manage multiple conversations and follow-ups
* Comfortable using Google Workspace and Google Sheets
* Able to learn new platforms quickly
* Able to work independently
* Consistent about documenting activity and keeping leads from falling through the cracks

### Bonus Experience

Experience with:

* Residential property management
* Rental lead generation
* Tenant intake
* Rental applications
* Property management software
* CRM systems
* Google Sheets
* Zillow Rental Manager
* ----------
* Facebook Marketplace
* Craigslist
* Nextdoor
* Canva

---

# What This Role Is NOT

This is **not a traditional property manager position**.

You will **not** be responsible for:

* Making final tenant approval decisions
* Selecting tenants
* Determining who qualifies
* Making legal or compliance decisions
* Negotiating lease terms without approval
* Handling maintenance
* Managing existing tenants
* Collecting rent
* Purchasing leads
* Spending money on advertising without approval

Your responsibility is the **front end of the rental funnel**:

**POST → GENERATE LEADS → RESPOND → INTAKE → SEND APPLICATION → FOLLOW UP → COLLECT COMPLETED APPLICATION → HAND OFF TO MANAGEMENT**

Our team handles applicant review, screening, qualification, approval, and final decisions.

---

# Our Process

We will provide you with:

* Property information
* Photos
* Pricing
* Rental requirements
* Approved responses/scripts
* Application process
* Platform instructions
* Lead intake workflow
* Follow-up process

You will follow the process consistently and help move prospects from:

**Inquiry → Showing/Next Step → Application → Completed Application → Management Review**

---

# Hours

This will begin as a **one time position with potential for ongoing work**, with hours based on rental activity and the number of available properties.

We are especially interested in someone who can provide **consistent weekday coverage and timely responses to rental inquiries.**

Availability during **U.S. Eastern Time** is a plus.

Please include your typical weekly availability and the hours you can work in Eastern Time.

---

# Compensation

We are looking for a **cost-effective long-term VA relationship** and will begin with a smaller workload before potentially increasing hours as our rental portfolio grows.

Please include your **hourly rate** in your application.

---

# How to Apply

Please answer the following questions:

1. Have you worked with rental properties, leasing, or property management before? Please explain.
2. Which rental platforms have you personally posted listings on?
3. Have you used **Zillow Rental Manager**?
4. Have you used **Facebook Marketplace** to market a property or other service?
5. Have you researched and posted in Facebook Groups?
6. Have you handled rental inquiries or tenant leads by phone?
7. Have you collected or processed rental applications?
8. How do you keep track of multiple leads and follow-ups?
9. How would you find 10–20 relevant rental/housing groups for a property in East Point, Georgia?
10. What hours are you available to work in U.S. Eastern Time?
11. What is your hourly rate?
12. How quickly can you typically respond to a new rental inquiry?
13. Please provide an example of a similar VA, rental, property management, lead-generation, or online research task you have handled.

**Please begin your application with the words: "RENTAL INTAKE" so we know you read the entire posting.**

We are looking for someone who can become a **reliable, organized part of our rental operations** and eventually take full ownership of the **front-end rental marketing, lead communication, follow-up, and application intake process** as our rental portfolio grows.

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