Reddit Community & Insights Strategist — Writing + Analytics

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: TYPE OF WORK

Full Time

: SALARY

$10 hourly

: HOURS PER WEEK

40

: DATE UPDATED

Jul 21, 2026

JOB OVERVIEW

ABOUT THIS ROLE
We're an established US personal-care brand in the sweat/antiperspirant space,
and we're building a genuine, credible, long-term presence on Reddit. This is a
full-time, long-term position for one person who will eventually own our Reddit
presence end to end — not a short project and not an agency arrangement.

Right now a specialist agency runs our Reddit strategy. For your first few months
you'll work closely alongside them: learning what's working, absorbing the
playbook and getting to know our communities. As you ramp, you'll take
ownership and when our agency engagement ends, this program will be yours to
run and grow.

WHAT YOU'LL DO
This role has two halves and we need someone who can do both well.

1) Community management & writing
- Identify and participate in relevant subreddits — sweat, hyperhidrosis,
skincare, deodorant, grooming and adjacent communities.
- Respond thoughtfully wherever product recommendations or sweat-related
conversations are happening, always disclosing your brand affiliation.
- Write comments and posts in a natural, human voice that genuinely help people
and never read like marketing copy.
- Build relationships with existing fans and encourage healthy, organic
community participation.

2) Insights, analytics & reporting
- Track where and how we (and competitors) get mentioned across Reddit.
- Build lightweight reports on brand mentions, sentiment, recommendation share of
voice and high-opportunity threads and subreddits.
- Surface recurring themes, FAQs and product feedback back to our CX and
marketing teams.
- Help us understand and improve how our brand shows up in AI / LLM answers
(ChatGPT, Perplexity, Gemini), which increasingly pull from Reddit.
- Produce a recurring report with clear insights and recommendations.

WHO YOU'LL WORK WITH
- Our external Reddit agency during the transition, whose comment quality and
alignment you'll help review.
- Our CX and marketing teams, on themes, customer concerns, and product
opportunities.
- You'll report to the Director of Customer Experience.

WHAT SUCCESS LOOKS LIKE
- First 30 days: understand our products, tone and current Reddit strategy;
audit existing presence; map priority subreddits and their rules; stand up
initial mention tracking.
- First 60 days: increase authentic engagement in relevant threads; establish
repeatable reporting on mentions and opportunities; help lift agency comment
quality.
- First 90 days: a visibly stronger, credible community presence; rising
recommendation visibility; reliable reporting on Reddit trends; and a clear
roadmap for owning Reddit long-term.

WHAT WE'RE LOOKING FOR (REQUIRED)
- Genuinely Reddit-native: a real, aged Reddit account and a deep, intuitive feel
for Reddit culture and subreddit dynamics.
- Prior community-management experience.
- Exceptional writing in a natural, human, non-salesy voice, with the ability to
adapt tone to different communities.
- Strong analytical thinking and comfort working with data and simple reporting.
- Experience using AI tools for research, reporting, or workflow.
- Ability to work independently and move work forward with minimal oversight.

NICE TO HAVE
- Social listening tools or experience pulling/scraping Reddit data.
- Building lightweight dashboards or reports.
- Familiarity with SEO, brand visibility, or LLM / AI-search optimization.
- Ecommerce or consumer-brand experience.
- Experience coordinating contractors or external contributors.

HOW YOU'LL WORK
You're proactive and curious. You think strategically but execute quickly. You
understand nuance and authenticity in online communities. You're naturally
pattern-oriented and analytical, and you enjoy testing, iterating, and optimizing
based on data.

HOW TO APPLY — please do all three, or we won't be able to review your application:
1) Paste a link to a Reddit comment or post you personally wrote that you're
proud of.
2) Go read a skincare, grooming, or personal-care subreddit. In 3-4 sentences,
tell us one recurring theme or complaint you noticed and how you'd turn it
into a useful monthly report for a brand.
3) Start your application with the word ARMADILLO so we know you read this all the
way through.

SKILL REQUIREMENT

Community Moderation Copyediting Market Research

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Reddit Community & Insights Strategist — Writing + Analytics

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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