Real Estate Social Media Manager (0 ? 100K Growth | AI Content | Lead Generation)

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TYPE OF WORK

Full Time

SALARY

600-3000

HOURS PER WEEK

8

DATE UPDATED

Mar 22, 2026

JOB OVERVIEW

***Only apply if you have real growth experience for social media accounts. We check portfolios.

Hi,

We’re a Singapore-based real estate team looking for a high-level Social Media Manager who knows how to grow accounts from 0 to 100K followers and turn content into real leads and sales.

This is not a basic posting role.
We want someone who understands strategy, virality, AI content, and conversion.

---

## What We’re Looking For

We need someone who:

* Has proven experience growing accounts (0 to 50K / 100K)
* Understands lead generation through content
* Has experience (or is willing to learn) AI-generated home tour videos
* Is familiar with multi-platform growth strategies

---

## Platforms You Must Be Familiar With

You should be comfortable working across:

* Facebook
* Instagram
* TikTok
* YouTube (Shorts and long-form)
* Redbook (Xiaohongshu ???)
* Lemon8
* Bonus: any emerging or niche platforms

We are especially interested in candidates who understand how content differs across Western and Chinese platforms.

---

## Your Role

### Content Strategy and Growth

* Plan and execute content to grow accounts to 100K+ followers
* Create viral-style content (Reels, TikTok, Shorts)
* Adapt content for different platforms (Instagram vs Xiaohongshu vs TikTok)

### Real Estate Content

* Create engaging property content and home tours
* Use or experiment with AI tools for video creation
* Turn listings into high-performing content

### Lead Generation

* Drive inbound leads (DMs, WhatsApp, forms)
* Optimize content for conversion, not just views
* Work with the sales team to improve lead quality

### Optimization

* Track performance (views, engagement, leads)
* Improve content strategy weekly
* Suggest new ideas, tools, and growth strategies

---

## Salary and Incentives

* Base: $600 to $1000 SGD/month (based on experience)
* Performance-based bonuses
* Incentives tied to lead generation
* Fully remote
* Opportunity to learn real estate and content marketing
* Growth opportunities within the team

---

## Work Setup

* Full-time or part-time (flexible for the right candidate)
* Results-focused (not just hours)

---

## Requirements

* Proven social media growth experience (required)
* Strong understanding of TikTok, Instagram, and YouTube algorithms
* Experience in short-form video editing (CapCut, Premiere, etc.)
* Familiar with AI tools (or willing to learn quickly)
* Understands content to leads to sales funnel

Experience in real estate or Chinese platforms (Xiaohongshu) is a strong advantage.

---

## How to Apply

We only review serious applicants.

### Step 1

Start your application with:
“100K Growth Mode”

---

### Step 2

Submit:

1. Proof of Growth

* Accounts you’ve grown (with results or screenshots)

2. Strategy

* How would you grow a real estate account from 0 to 100K?

3. AI Experience

* Have you used AI for video or content? How?

4. Lead Generation

* How do you convert content into leads?

5. Portfolio

* Links to videos or accounts you’ve managed

---

## Bonus

Include the word “Penthouse” in your application.
This helps us filter detail-oriented candidates.

---

## Final Note

If your experience is limited to posting content, basic design work, or has no proven growth results, this role is not suitable.

We are looking for someone who can grow fast, think strategically, and drive real business results.

---

## Next Steps

Shortlisted candidates will proceed to interview, followed by a trial and onboarding.

---

If you have successfully scaled accounts and want to build something meaningful, apply now.

---

If you want, I can next:

* Add a **1-task test (e.g. “create a viral property video”)**
* Or refine this for **higher-quality Chinese-speaking candidates (Xiaohongshu-focused hiring)**

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