Positioning & Launch Specialist

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: TYPE OF WORK

Part Time

: SALARY

$300

: HOURS PER WEEK

10

: DATE UPDATED

Mar 26, 2026

JOB OVERVIEW

Type of Work: Part-Time
Hours Per Week: 10
Compensation: $300/month to start
Location: Philippines

Job Overview

We are looking for a high-level marketer based in the Philippines to help us with the positioning, messaging, and overall launch strategy for a new product called the RoofFirst Kit, while also helping us align it with our roofing lead-generation business, Hampton Roofing Experts.

This is not a virtual assistant role.
This is not an account setup role.
This is not a general admin support role.

We already have support for account setup and execution tasks. What we need now is someone with real marketing experience who can help us think through the market, shape the offer, improve the messaging, and guide the launch process.

We are looking for someone who understands how to help bring a product to market the right way.

What You Will Help With

1. Product Positioning

Help us clearly position the RoofFirst Kit in the market

Refine the value proposition and core offer

Identify the strongest customer pain points, buying triggers, and product angles

Help differentiate the product from competitors and low-quality alternatives

Help us determine how to best connect the product to our service business

2. Launch Strategy

Help build the overall launch strategy from pre-launch through rollout

Advise on what should happen first, what should wait, and what is most important

Help prioritize the best launch channels and tactics

Help us identify what assets, messaging, and promotions are needed before launch

Help us avoid weak positioning and poor launch decisions

3. Messaging and Offer Development

Help refine the core marketing message for the product

Improve hooks, calls to action, landing page messaging, ad angles, and customer-facing copy

Help strengthen how we present the offer online

Assist with promotional ideas and conversion-focused messaging

4. Funnel and Conversion Strategy

Help us think through the customer journey from first impression to purchase or lead

Advise on how the websites, ads, and follow-up systems should work together

Help improve the conversion flow and launch readiness

Recommend what should be emphasized to build trust and increase action

5. Market and Competitive Insight

Help research competitors, similar products, and market opportunities

Help identify gaps in the market and positioning opportunities

Help evaluate where this product should be sold and how it should be introduced

Ideal Candidate

We are looking for someone who has real experience in some or most of the following:

product marketing

launch strategy

offer creation

direct response marketing

lead generation strategy

funnel strategy

conversion-focused messaging

e-commerce or product launches

You should be able to think strategically, not just complete tasks.

You should understand:

how to position a product

how to shape an offer

how to guide a launch

how marketing channels work together

how to improve messaging for conversion

We Are Not Looking For

a virtual assistant

a data entry person

a general admin support worker

a basic social media scheduler

someone whose main strength is setting up accounts or following checklists

someone whose experience is mostly clerical or assistant-based

Important Note

We already have support for setup and execution. We are specifically looking for someone who can bring marketing judgment, positioning insight, launch thinking, and strategic support to this project.

To Apply

Please answer all of the following:

1. What products, services, or brands have you helped launch?

2. What was your role in those launches?

3. Have you helped with product positioning, offer strategy, or launch planning before? Please explain.

4. What experience do you have improving messaging, conversion flow, or go-to-market strategy?

5. Share one example where your marketing input directly improved a launch, offer, or campaign.

6. Start your application with the words: RoofFirst Strategy

Main Goal

To help us position, present, and launch the RoofFirst Kit the right way so it has the strongest chance of success in the market.

If you want, I can also give you a shorter, punchier version that may perform even better on OnlineJobs.

SKILL REQUIREMENT

Marketing Ecommerce Sales

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Positioning & Launch Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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