Phone-Based Appointment Setter / SDR – US Home Care Clients (GoHighLevel)

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TYPE OF WORK

Full Time

SALARY

$10/hour

HOURS PER WEEK

40

DATE UPDATED

Mar 18, 2026

JOB OVERVIEW

ABOUT US
---------- is a US-based growth agency that helps home care agencies get more clients through Facebook advertising. Our clients provide in-home care to elderly and disabled individuals across the United States. We're a small, fast-moving team hiring our first dedicated Appointment Setter / SDR.

THE ROLE
You will call Facebook leads within 5 minutes of them filling out a form asking about home care services. On that call, you will build trust, pre-qualify their needs, and book them directly for a free in-home consultation with our client's care team.
This is not a handoff role. You qualify AND book the appointment in one call. The funnel you own:
New Lead ? You Call & Qualify ? You Book the In-Home Assessment ? Assessment Happens

WHAT YOU'LL DO EVERY DAY

Call every new lead within 5 minutes of form submission (triple-dial on first attempt)
Pre-qualify prospects using our BANT framework (care needs, timeline, decision-maker, service area)
Book in-home consultations directly into the agency's calendar in GoHighLevel while on the phone
Handle objections: "I don't want someone in my house," "Just send me info," "How much does it cost?"
Follow up relentlessly: up to 7 dials on Day 1, morning and evening calls for 14 days, strategic texts and voice notes
Log every call in GoHighLevel with notes, tags, and correct pipeline stage
Send personalized voice notes and texts between call blocks
Ask if the family decision-maker can be present at the home visit (increases close rate)

WHAT YOU ARE NOT DOING

No cold calling — every lead already filled out a form asking for help
No closing or discussing pricing — the care specialist handles that at the home visit
No Medicaid paperwork — for Medicaid leads, you pre-qualify and schedule into the intake coordinator's calendar
No admin, data entry, social media, or tasks outside of calling and scheduling

DAILY TARGETS

50-80 outbound call attempts
15-20 live conversations
7-10 in-home assessments booked
100% of new leads called within 5 minutes
Every call logged in GHL with notes

COMPENSATION

Base: $10/hour + bonuses + incentives

MUST-HAVE REQUIREMENTS (Non-Negotiable)

Near-native English fluency with a neutral or American accent. You will be calling elderly Americans and their worried adult children. Any noticeable accent will break trust immediately.

1+ year of phone-based SDR, appointment setting, or outbound sales experience. You must be comfortable calling strangers, handling rejection, and following a script while sounding natural.

Hands-on experience with GoHighLevel (GHL). You must already know how to navigate contacts, update pipeline stages, use the calendar/booking system, send texts, and manage tags. We will not train you on GHL basics.

Reliable internet (minimum 25 Mbps) and a completely quiet workspace. No background noise during calls. Your environment must sound professional.

Available for US Central Time business hours: 8:00 AM - 6:00 PM CST, Mon
day through Friday.

Genuine empathy and patience. You are calling someone's grandmother or someone's stressed-out daughter. If you can't slow down, listen, and make people feel safe, this role is not for you.

Comfortable booking in-home visits, not just phone calls. You're scheduling a real person to enter someone's home. You must be able to position this as safe, free, and no-obligation.

NICE-TO-HAVE (Strong Preference)

Background in healthcare, home care, or senior services
Experience responding to Facebook lead ads or warm inbound leads
Background as a licensed English teacher or call center trainer
Experience sending personalized voice notes as part of a follow-up cadence
Familiarity with US geography and culture

TOOLS YOU'LL USE

GoHighLevel (GHL) — CRM, dialer, texting, pipeline, calendar booking
Google Workspace — Calendar, Sheets, Docs
Loom — Call recording and coaching reviews
Slack or WhatsApp — Team communication

WHY THIS ROLE IS DIFFERENT

Every lead is warm (they asked for help, you're not cold calling)
You own the full outcome from first call to booked appointment
Full training provided: call scripts, objection guides, follow-up cadences
Your earnings grow as we add clients

Path to team lead as we scale and hire additional SDRs

1-WEEK PAID TRIAL

All new hires start with a 1-week paid trial at full base rate ($5/hr x 40 hrs = $200). You'll complete training, practice calls, and start making live calls under coaching. At the end of the week, we both d ---------- if it's a fit.

HOW TO APPLY
Your application MUST include all four of the following or it will not be reviewed:

1. A 60-second voice recording introducing yourself in English. Tell us your name, where you're from, your SDR experience, and why you want this role. Use Loom, Vocaroo, or a voice memo and include the link. APPLICATIONS WITHOUT A VOICE RECORDING WILL NOT BE CONSIDERED.

2. Your GHL experience in detail. What did you use it for? Which features (pipelines, calendars, workflows, dialer, texting)? How many months? Rate yourself 1-10.

3. Your previous SDR or appointment setting results. How many calls per day? Appointment set rate? What industry? How long in the role?

4. Your availability and workspace. What US hours can you work? Describe your workspace. What is your internet speed?

We review applications within 48 hours. Qualified candidates receive a 15-minute phone screen including a live mock objection scenario.

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