Personal Brand Social Media Manager

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: TYPE OF WORK

Full Time

: SALARY

800

: HOURS PER WEEK

40

: DATE UPDATED

Jul 31, 2026

JOB OVERVIEW

Headline is hiring a full-time, remote Social Media Manager in the Philippines to manage the personal brand of our founder, who has an established audience of more than 180,000 followers.

This role is separate from our company social media team. You will focus specifically on building the founder’s personal brand through consistent, engaging content about entrepreneurship, business ownership, collectibles, e-commerce, leadership, and behind-the-scenes company life.

Responsibilities include:
Create and manage a weekly content calendar
Schedule and publish posts, Reels, Stories, and short-form videos
Write captions that match the founder’s natural voice
Turn voice notes, videos, ideas, and daily business activity into content
Monitor comments, direct messages, mentions, and community engagement
Respond professionally to appropriate comments and messages
Identify relevant trends, topics, hooks, and content opportunities
Repurpose content across Instagram, TikTok, Facebook, YouTube Shorts, LinkedIn, and other relevant platforms
Coordinate with the founder to collect footage and approve content
Work with editors or designers when additional creative support is needed
Track views, engagement, follower growth, clicks, and top-performing content
Provide a simple weekly performance report
Maintain organized folders for raw footage, finished content, captions, and scheduled posts
Protect the founder’s voice, reputation, privacy, and account security

The ideal candidate understands personal-brand storytelling and can make content feel authentic, direct, polished, and human—not overly corporate or generic.

Requirements:
Strong written and spoken English
Experience managing social media for a founder, executive, creator, or personal brand
Excellent caption writing and storytelling skills
Experience with Instagram, TikTok, Facebook, YouTube Shorts, and LinkedIn
Comfortable scheduling posts, managing Stories, and engaging with followers
Able to identify trends without copying other creators
Organized, proactive, reliable, and comfortable working independently
Basic short-form video editing experience is preferred
Experience with tools such as Metricool, Canva, CapCut, Adobe Premiere, Google Drive, Slack, or similar platforms is helpful
Must be available during overlapping U.S. Eastern Time working hours

To apply, please include:
Your résumé
Links to social media accounts you have managed
Three examples of content you created
A brief explanation of how you would grow an entrepreneur’s personal brand
Your preferred monthly salary

SKILL REQUIREMENT

Copywriting Content Creation Social Media Management

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Personal Brand Social Media Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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