Performance Media Buyer (Lead Generation)

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: TYPE OF WORK

Full Time

: SALARY

$1,000

: HOURS PER WEEK

30

: DATE UPDATED

May 22, 2026

JOB OVERVIEW

Please use 5 AP to apply for this position.

We are a fast-growing lead generation company focused on generating high-quality life insurance leads in the United States through paid advertising.

We are looking for a performance-driven Media Buyer with REAL lead generation experience who understands how to generate profitable leads — not just engagement, branding, or ecommerce sales.

This role is heavily focused on:

- Cost Per Lead (CPL)
- Lead quality
- Campaign profitability
- Scaling winning campaigns
- Daily optimization

If your background is mainly ecommerce, branding, or social media management, this role is probably NOT the right fit.

What You’ll Be Doing
- Campaign Management & Optimization
- Monitor and optimize active campaigns daily
- Scale profitable campaigns
- Pause underperforming campaigns quickly
- Identify ad fatigue and launch new creative tests
- Optimize audiences, budgets, creatives, and performance metrics
- Improve campaign profitability and lead quality

Lead Generation Performance
- Monitor lead dashboards and campaign KPIs
- Ensure campaigns stay on pace to hit volume goals
- Focus heavily on:
- CPL
- Lead quality
- Volume
- Profitability

Creative & Testing
- Research competitor ads and winning angles
- Suggest new campaign ideas and testing opportunities
- Coordinate creative requests when needed
- Write basic ad copy and hooks

Funnel & Landing Page Support
- Assist with lead forms, landing pages, and quiz funnels when needed
- Help improve conversion rates and overall lead quality

Communication & Reporting
- Provide daily updates on campaign performance
- Communicate issues, opportunities, and optimization ideas proactively
- Maintain organized tracking and reporting

Requirements

REQUIRED
- Experience running direct-response LEAD GENERATION campaigns
- Experience with Meta/Facebook Ads
- Strong understanding of CPL optimization
- Ability to analyze campaign performance data
- Experience scaling campaigns profitably
- Strong English communication skills
- Organized and detail-oriented
- Comfortable working in a fast-paced startup environment

HUGE PLUS
- Insurance lead generation experience
- Google Ads lead generation experience
- Experience with landing pages and quiz funnels
- Experience working with US clients
- Experience using GoHighLevel, ClickFunnels, or similar tools

IMPORTANT

This role is NOT focused on:

- Branding campaigns
- Ecommerce stores
- Follower growth
- Engagement campaigns
- Organic social media management

We are specifically looking for someone with DIRECT-RESPONSE LEAD GENERATION experience.

To Apply

Please answer the following:

Describe a lead generation campaign you personally managed:
- Industry
- Budget
- CPL

What YOU specifically optimized
What platforms have you managed ads on?

A campaign’s CPL suddenly increases by 40%.
What would you check first and what actions would you take?

Have you generated leads for:
- calls
- form fills
- appointments
- insurance
- financial services
- or similar industries?

Please include screenshots/examples of campaign results if available.

SKILL REQUIREMENT

Facebook Ads Ads Management Lead Generation

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Performance Media Buyer (Lead Generation)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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