? Performance Marketing & Funnel Manager Meta Ads + GoHighLevel | Real Estate / Affiliate Marketing

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TYPE OF WORK

Full Time

SALARY

5-7 per hour

HOURS PER WEEK

TBD

DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

WE ARE NOT LOOKING FOR A SOCIAL MEDIA MANAGER.
We are looking for an experienced Performance Marketing & Funnel Manager who can help us build, manage, test, and optimize our complete paid customer-acquisition system.
Our business operates in the real estate education, agent attraction, coaching, and affiliate marketing space.
You will help manage the entire customer journey:
Meta Ad → Landing Page → Lead → GoHighLevel → Email/SMS Follow-Up → Retargeting → Webinar/VSL → Offer → Sale
YOUR RESPONSIBILITIES
META ADS
- Build and manage Facebook & Instagram advertising campaigns
- Create prospecting and retargeting campaigns
- Build custom and lookalike audiences
- A/B test creatives, hooks, copy, audiences, offers and landing pages
- Monitor CPL, CTR, CPM, CPC, CPA/CAC and ROAS
- Scale winning campaigns and improve or eliminate losing campaigns
RETARGETING
Build campaigns for:
- Video viewers
- Website visitors
- People who clicked but didn't opt in
- Leads who didn't take the next step
- Webinar registrants
- Webinar no-shows
- Attendees who didn't purchase
- Prospects who clicked an offer but didn't buy
GOHIGHLEVEL
You should be able to build and manage:
- Landing pages and funnels
- Forms
- Workflows
- Pipelines
- Email/SMS automation
- Calendars and appointment sequences
- Webinar follow-up
- Lead nurture campaigns
- Meta lead integrations
You should also understand Meta Pixel, Conversion API, UTM tracking, conversion tracking and attribution.
IMPORTANT: We are not looking for someone who simply generates cheap leads. We want someone who understands how to turn advertising into measurable business results.
HOW TO APPLY (MUST COMPLETE) !!!!!!!
Start your application with the words:
"I READ THE ENTIRE JOB POST."
Then answer these questions:
1. How much Meta ad spend have you personally managed? Give us ONE real campaign example including ad spend, leads, CPL, sales/appointments, CPA/CAC and ROAS where available.
2. Rate your GoHighLevel ability from 1–10 and tell us exactly what you've personally built inside GHL.
3. Explain how you would retarget these people differently:
- Watched 75% of our video but didn't visit the website
- Visited the landing page but didn't opt in
- Registered for a webinar but didn't attend
- Attended the webinar but didn't purchase
4. A/B TESTING QUESTION: Four ads are running. Ad A has the cheapest CPL. Ad B has the highest CTR. Ad C has the highest CPL but produces the most sales. Ad D gets the most engagement but almost no sales. Which would you focus on and why?
5. Send examples of your work: screenshots, Loom videos, dashboards, funnels or case studies. Remove any confidential client information.
BONUS EXPERIENCE: Affiliate marketing, digital products, webinars, VSLs, coaching programs, real estate marketing or high-ticket offers.
We're looking for someone who thinks in terms of testing → data → optimization → conversions → revenue, not likes and followers.

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