MLO

Performance Creative Strategist

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: TYPE OF WORK

Full Time

: SALARY

$1,000 - $2,000 per month

: HOURS PER WEEK

40

: DATE UPDATED

Aug 6, 2026

JOB OVERVIEW

Performance Creative Strategist (Paid Ads Creative + UGC/Content Management)
Full-Time • Remote • Long-Term

We are looking for a Performance Creative Strategist to create, manage, and optimize all paid ads creative across 3–4 DTC brands. This includes video ads, image ads, ad copy (headlines and primary text), creative concepts, and sourcing UGC creators. Your role is to consistently produce winning creatives that lower CAC and support daily ad spend scaling. We are not looking for generic Canva template designs. We need someone who understands direct-response creative and can produce original, performance-driven ads.

RESPONSIBILITIES

PAID ADS CREATIVE PRODUCTION
-Create and edit video ads for Meta and TikTok (UGC-style, testimonial, POV, problem/solution).
-Design static image ads, carousels, graphics, and thumbnails (not basic Canva templates).
-Write primary text, headlines, and descriptions for paid ads.
-Develop hooks, angles, and creative concepts based on product benefits and customer psychology.
-Produce 10–20 creative variations per week across video and image formats.

UGC CREATOR SOURCING AND MANAGEMENT
-Find and evaluate UGC creators who match brand needs.
-Provide clear briefs, shot lists, examples, and messaging direction.
-Ensure creators deliver raw footage on time and with usable quality.
-Organize and maintain a library of UGC clips and assets for future editing.

CREATIVE STRATEGY AND ITERATION
-Review creative performance data (CTR, CPC, thumbstop rate, CPA).
-Identify which hooks and themes perform best and create improved variations.
-Maintain a consistent creative testing pipeline with the media buyer.
-Propose new concepts and angles based on data and platform trends.

WHAT SUCCESS LOOKS LIKE
-Consistent CAC improvement across brands.
-Stronger CTR and thumbstop performance.
-Reliable weekly output of new creatives ready for testing.
-Smooth UGC sourcing pipeline with dependable footage flow.
-Clean organization and structured workflow.

REQUIREMENTS
-Experience creating direct-response ads for Meta or TikTok.
-Strong video editing skills (CapCut, Adobe Premiere, Final Cut, etc.).
-Ability to design high-quality static ads (Figma, Photoshop, or Canva with customization).
-Ability to write compelling short-form ad copy (hooks, headlines, primary text).
-Understanding of direct-response psychology and high-performing ad structure.
-Highly organized and able to manage creative production across multiple brands.
-Must produce original work, not generic templates.

NICE TO HAVE
-Experience working with DTC brands.
-Familiarity with performance metrics such as CTR, CPC, CPA, and MER.
-Experience managing UGC creators or influencers.

COMPENSATION
-Competitive monthly salary based on experience.
-Performance bonuses for top-performing creatives.

TO APPLY
Please submit the following:
-Portfolio of video ads and static ads you personally created.
-A brief explanation of your creative process.
-Your expected monthly salary.

SKILL REQUIREMENT

Advertising Graphic Design Video Editing

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MLO

Performance Creative Strategist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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