Peptide Meta Ads Specialist / Performance Marketer

We are a fast-growing U.S.-based e-commerce company in the Research Use Only (RUO) peptide industry looking for an experienced Meta Ads Specialist / Performance Marketer to manage, optimize, and scale our paid advertising across Facebook and Instagram.

Direct experience managing Meta Ads is required. Experience with peptides, Research Use Only products, supplements, health/wellness e-commerce, or other sensitive advertising categories is strongly preferred.

Our products are marketed and sold strictly for research use only and are not intended for human or animal consumption. Because of the nature of our industry, we are looking for someone who understands the importance of compliant advertising, careful messaging, and protecting the long-term health of our advertising accounts.

We are NOT looking for someone who relies on policy circumvention, cloaking, misleading claims, or other tactics that could put our Meta accounts at risk.

Your Primary Responsibility

You will take ownership of our Meta advertising efforts across Facebook and Instagram, with the goal of generating profitable customer acquisition while continuously improving creative performance, conversion rates, and return on ad spend.

This is a performance-focused position. We want someone who is analytical, proactive, creative, and comfortable being accountable for results.

What You’ll Be Doing
Build, launch, manage, and optimize Meta advertising campaigns
Manage Facebook and Instagram advertising through Meta Ads Manager
Develop campaign structures for:
Prospecting
Retargeting
Customer acquisition
Creative testing
Audience testing
Monitor performance daily and make optimization decisions
Manage and recommend advertising budgets
Analyze:
ROAS
CPA / CAC
CTR
CPM
CPC
Conversion rate
AOV
Frequency
Creative performance
Identify underperforming campaigns and determine when to pause, restructure, or replace them
Scale profitable campaigns while maintaining acceptable acquisition economics
Develop structured creative-testing programs
Work with our team to develop new:
Static ads
Video concepts
UGC concepts
Hooks
Headlines
Ad copy
Offers
Landing-page ideas
Analyze competitors and other successful e-commerce advertisers for creative inspiration
Build and test new audiences
Manage retargeting strategies
Review landing-page performance and make recommendations for conversion improvements
Help ensure Meta Pixel and conversion tracking are functioning properly
Review attribution and performance data
Create clear weekly performance reports
Identify opportunities to improve profitability and scale advertising spend
Stay current on changes to Meta Ads Manager, advertising policies, attribution, and campaign optimization
Ensure advertising remains consistent with our Research Use Only positioning and approved brand messaging
Compliance Is Extremely Important

Because we operate in the Research Use Only peptide industry, compliance and account health are extremely important to us.

You must be comfortable:

Following approved RUO messaging
Avoiding medical or therapeutic claims
Following Meta advertising policies
Reviewing creative and copy for potential compliance issues
Flagging campaigns or messaging that could create unnecessary account risk
Working collaboratively with management when an advertisement needs to be modified for compliance

We are interested in building a sustainable advertising operation, not short-term strategies that jeopardize our accounts.

Required Experience

You should have:

Proven experience managing Meta Ads for an e-commerce company
Strong knowledge of Meta Ads Manager
Experience managing meaningful advertising budgets
Strong understanding of direct-response advertising
Experience optimizing campaigns based on ROAS and CPA/CAC
Experience with Facebook and Instagram creative testing
Strong analytical skills
Experience interpreting advertising and website conversion data
Understanding of Meta Pixel and conversion tracking
Experience with retargeting and prospecting campaigns
Strong written English
Ability to communicate clearly with our U.S.-based team
Ability to independently identify problems and propose solutions
Highly Preferred Experience

We will give preference to candidates with experience in:

Peptide companies
Research Use Only products
Health/wellness e-commerce
Supplements
Fitness brands
Sensitive or highly regulated advertising categories
High-AOV e-commerce
Affiliate-supported e-commerce businesses
Shopify or similar e-commerce platforms
UGC and direct-response creative
Conversion-rate optimization

If you have previously managed Meta Ads for a peptide company or another Research Use Only brand, please make this VERY clear in your application.

What Success Looks Like

This is a results-driven role.

Your performance will primarily be evaluated based on:

Customer acquisition cost
ROAS
Revenue generated
Conversion rate
Creative testing velocity
Number of winning creatives identified
Ability to scale successful campaigns
Advertising profitability
Quality of reporting and analysis
Account health and compliance

We do not want someone who simply launches campaigns and checks them occasionally.

We want someone who is constantly asking:

What is working?

What isn't working?

Why?

What should we test next?

How can we scale this profitably?

Compensation

Competitive compensation based on experience.

We are open to either full-time or part-time candidates depending on experience and availability.

There is also the opportunity for performance-based bonuses for someone who consistently helps us grow profitable advertising spend.

We are looking for a long-term team member who can eventually take significant ownership over our paid acquisition strategy.

How to Apply

Please include the following:

A brief introduction about yourself
How many years you have managed Meta Ads
Your experience with e-commerce advertising
Whether you have worked with peptide, Research Use Only, supplement, health/wellness, or other sensitive advertising categories
The largest monthly Meta advertising budget you have personally managed
Examples of recent Meta Ads results, including ROAS and/or CPA where possible
An example of a campaign you successfully scaled
How you typically structure creative testing
The metrics you look at when deciding whether to scale or pause an advertisement
Your availability
Your desired hourly or monthly compensation

IMPORTANT: At the very beginning of your application, write “META365” so we know you read the entire job posting.

If possible, please also include screenshots of Meta Ads Manager results from campaigns you personally managed, with confidential client information removed.

We are looking to hire quickly and will give significant preference to applicants with direct-response e-commerce experience and prior experience in the peptide/RUO industry.