Part-Time Virtual Assistant — Etsy & Shopify Shop (Home Décor & Meaningful Gifts)

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TYPE OF WORK

Part Time

SALARY

$200 a Month ($4 an Hour)

HOURS PER WEEK

10

DATE UPDATED

Apr 10, 2026

JOB OVERVIEW

About the shop

We are a growing Etsy shop — expanding to Shopify — specializing in print-on-demand home décor, baby blankets, throws, table runners, travel accessories, and wrapping paper. Our brand is rooted in timeless Southern coastal elegance: refined, heirloom-inspired, and deeply meaningful. Everything we create is designed to be cherished, gifted, and treasured. We work with POD suppliers including Printify, Casestry, and Pic The Gift, and create all graphics in Adobe Creative Suite.

About this role

We are looking for a warm, detail-oriented virtual assistant whose primary focus will be managing and growing our social media presence on Pinterest, Instagram, and Facebook — including designing Pinterest pins that convert. You will also support customer service, order tracking, and the early stages of building our email list.

This is a growth role, not just a support role. We measure success not only by tasks completed, but by the impact on our shop's visibility, traffic, and sales. The right person will take genuine ownership of our social presence, treat Pinterest as a traffic engine, and care deeply about whether their work is actually moving the needle. We will review key metrics together each week and celebrate growth as a team.
This is a long-term role with real opportunity to grow as the business does. You will be a trusted representative of a brand that takes great care in quality, consistency, and gracious customer communication.

Primary responsibilities

•Design Pinterest pins that are on-brand and optimized for engagement and click-through — vertical format, lifestyle-styled, with elegant text overlays
•Post and schedule content daily across Pinterest, Instagram, and Facebook using ---------- -approved captions and imagery
•Engage thoughtfully with followers and comments in a warm, on-brand tone
•Monitor Pinterest analytics and Instagram insights; provide a simple weekly summary with observations on what is performing and what to adjust
•Assist with growing and maintaining an email list (platform TBD — experience with Mailchimp, Klaviyo, or Flodesk a plus)

Supporting responsibilities

•Monitor and respond to Etsy customer messages using provided templates and brand voice guidelines
•Track orders daily across Printify, Caseistry, and Pic The Gift; flag issues before production
•Maintain a simple order tracking log in Google Sheets
•Flag any customer complaints or production issues to the shop owner immediately

What we are looking for

•Strong written English — warm, clear, and polished in every message
•Proven experience designing Pinterest pins for a product-based or lifestyle brand — please include examples or a portfolio link in your application
•Understands what makes a Pinterest pin convert: lifestyle staging, emotional headline copy, clean vertical layouts, and warm color palettes — not just pretty graphics
•Proven experience managing Instagram, Pinterest, and Facebook for a product-based business
•Understands that social media for a product-based business is ultimately about driving traffic and sales — not just posting consistently. Can speak to results they have driven, not just tasks they have completed
•Comfortable being measured on growth metrics — Pinterest outbound clicks, Etsy shop visits, and orders — and willing to adjust strategy based on what the numbers show
•Comfortable working with Adobe Creative Suite files and designing within an established brand system
•Experience with Etsy, Shopify, or print-on-demand platforms preferred
•Reliable, self-directed, and genuinely detail-oriented
•Able to follow detailed SOPs and brand guidelines with care and consistency
•Familiarity with email marketing platforms (Mailchimp, Klaviyo, or Flodesk) is a welcome plus

How we measure success

We will track the following metrics together from week one:

Pinterest outbound clicks — week over week
Etsy shop visits — week over week
Orders placed — compared to baseline before this role began

Email list growth — monthly
Instagram follower growth — monthly
At 30, 60, and 90 days we will review these numbers together. Growth does not have to be dramatic — it needs to be consistent and directionally right. We are building something lasting, and we want someone who wants to build it with us.

Tools you will use

Adobe Express (pin design), Pinterest Analytics, Instagram Insights, Pinterest, Instagram, Facebook, Google Sheets, Google Drive, Etsy Seller Dashboard

What you will receive

•Detailed SOPs, a Pinterest design brief, and brand voice training documents provided from day one
•Clear brand assets, color palettes, and font guidelines — no guesswork on the look and feel
•Consistent part-time hours with a stable, long-term opportunity
•A collaborative, kind, and supportive working relationship built on transparency and mutual respect
•Weekly metric reviews so you always know how your work is performing and where to focus
•Opportunity to grow your hours and responsibilities as the business grows — this role is designed to expand


**To apply, please send a short message that includes: (1) your experience managing social media for a product-based or e-commerce business; (2) examples of Pinterest pins you have designed — links, a portfolio, or screenshots are all welcome; (3) a sample caption written in a refined, warm, heirloom-inspired tone for a baby blanket or table runner — this carries significant weight in our decision; (4) one example of a result you drove for a previous client — traffic growth, follower increase, or sales impact; and (5) your available hours per week and time zone. Applications without both a writing sample and design examples will not be considered.

SKILL REQUIREMENT
Social Media Management Social Media Marketing Virtual Assistant
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