Part-Time Remote Social Media & Ads Specialist (Short-Term Rentals)

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: TYPE OF WORK

Part Time

: SALARY

$5-10/hr

: HOURS PER WEEK

10

: DATE UPDATED

Feb 16, 2026

JOB OVERVIEW

CLS is a short-term rental business looking for a highly organized, reliable Social Media & Ads Specialist to support our marketing on a part-time, remote basis.

You’ll be responsible for both organic content and paid advertising, with a strong focus on meeting deadlines and delivering clear, measurable results — with the primary goal of increasing direct bookings through our CLS website.

What You’ll Do

Social Media Content (Organic):
-Create and post content for Facebook and Instagram
-Design posts using Canva (or similar tools)
-Write engaging captions aligned with our brand voice
-Create a weekly content plan/calendar (posts + stories + reels)
-Submit content for approval before posting (to maintain quality and brand consistency)
-Schedule and publish content consistently every week
-Maintain a clean, professional, and consistent brand presence
-Post Instagram Stories multiple times per week
-Create short-form Reels (e.g. property features, guest reviews, local Brisbane tips, promotions)
-Engage with comments and messages on Facebook and Instagram
-Review weekly content performance and suggest improvements

Paid Advertising (Meta & Google)
-Set up, manage, and ---------- Facebook & Instagram ads
-Create and manage Google Ads campaigns
-Test different audiences, creatives, and messaging
-Monitor ad performance and adjust targeting, creatives, and budgets
-Ensure ad spend is used efficiently and focused on direct booking outcomes
-Report on performance and provide clear insights + next steps

Website + Tracking (Required)
-Ensure tracking is correctly set up and working for performance reporting (or confirm with us if support is needed), including:
-GA4 (Google Analytics)
-Meta Pixel
-Google conversion tracking / Google Tag
-Use UTM tracking links so traffic and conversions from socials + ads can be measured clearly

Performance Expectations (Required)
You must provide weekly and monthly reporting showing improvements in:
-Website traffic from Instagram/Facebook
-Link clicks to our direct booking website
-Enquiries/bookings generated from the CLS website
-Ad performance (cost per click, cost per lead, conversions)

The goal is to increase direct bookings through our CLS website — not just grow followers.

What We’re Looking For
Must-Haves
-Experience managing Facebook and Instagram business pages
-Proven experience running Meta Ads (Facebook & Instagram)
-Experience setting up and managing Google Ads
-Comfortable using Canva and ad platforms (Meta Business Manager, Google Ads Manager)
-Strong written English and excellent attention to detail
-Highly organised and able to meet deadlines consistently
-Able to work independently and manage your time effectively
-Experience creating social media content for short-term rentals is mandatory

Please share examples of work specifically for short-term rentals (e.g. Airbnb/booking-focused content, promotional posts for properties, campaigns, etc.)

Nice to Have
-Understanding of hospitality, property, or service-based businesses
-Basic understanding of direct booking funnels and conversions

Hours & Work Style
-Approx. 10 hours per week
-Part-time, ongoing role
-Fully remote
-Flexible schedule – we care about results, not clock-watching

Ideal Candidate
-You understand both organic content and paid advertising
-You can create engaging posts, launch and optimize campaigns, and review performance without needing step-by-step guidance
-You communicate clearly, meet deadlines, and can deliver consistent results within a limited weekly time commitment
-Write your favorite book after your full name to confirm you’ve read this job post

How to Apply
-Direct messages are not accepted
-Submit your application here and include your favorite book to confirm you’re truly reading this ad: ----------

Think you’re a great fit? Fill out the application and show us your best short-term rental content and ad campaigns.

SKILL REQUIREMENT

Real Estate Marketing Social Media Management Short Term Rentals

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Part-Time Remote Social Media & Ads Specialist (Short-Term Rentals)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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