Part-Time Paid Advertising & Performance Executive

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TYPE OF WORK

Part Time

SALARY

N/A

HOURS PER WEEK

14

DATE UPDATED

Sep 24, 2026

JOB OVERVIEW

We are a growing UK marketing and SaaS business looking for an experienced Paid Advertising & Performance Executive to join our team on a part-time basis.

You will be responsible for creating, managing and continuously improving paid advertising campaigns across Meta, TikTok and X.

This is a hands-on role. We are looking for someone who understands how to build campaigns, analyse performance and make ongoing changes to improve results, not simply set campaigns live and leave them running.

What you’ll be doing
Set up and manage paid advertising campaigns across Meta, TikTok and X
Build campaign structures, audiences and targeting
Set up retargeting campaigns
Test different audiences, creatives, copy and offers
Monitor campaigns regularly and identify what is and isn’t working
Optimise campaigns to improve leads, conversions, CPA, ROAS and other key metrics
Adjust budgets and campaign strategy based on performance
Carry out A/B testing
Analyse campaign and website conversion data
Check tracking, pixels and conversion events are working correctly
Produce clear, straightforward performance reports
Recommend changes rather than simply reporting the numbers
Work with our marketing and creative team to identify new ad concepts and creative requirements
Keep up to date with changes across Meta, TikTok and X advertising platforms
What we’re looking for

You should have proven hands-on experience managing paid advertising campaigns, particularly Meta Ads.

Experience with TikTok Ads and X Ads is also highly desirable.

You should be confident using data to make decisions and be able to demonstrate how you have previously improved campaign performance through testing and optimisation.

Knowledge of the following would be valuable:

Meta Ads Manager
TikTok Ads Manager
X Ads
Meta Pixel and Conversions API
GA4
Google Tag Manager
Conversion tracking
Landing page optimisation
A/B testing
Lead generation and SaaS campaigns

Experience or knowledge of GEO (Generative Engine Optimisation), AI search visibility or modern SEO would be an additional advantage.

The person

We are looking for someone who is:

Analytical and commercially minded
Proactive and confident making recommendations
Detail focused
Comfortable testing and experimenting
Able to explain performance in straightforward language
Able to work independently
Reliable and organised
Interested in AI, technology and digital marketing

Excellent written and spoken English is essential, with the ability to communicate using UK English.

You will also need some availability that overlaps with UK working hours.

Hours

This will initially be a part-time role, with the opportunity to increase hours and responsibility as our advertising activity and business grow.

We are looking for someone who wants to become part of the team long term rather than simply manage a small number of campaigns as a freelancer.

To apply

Please send us:

A short introduction about yourself
Details of the advertising platforms you have managed
Examples of results you have achieved
Typical monthly advertising budgets you have worked with
Your experience with Meta, TikTok and X
Your experience with tracking and analytics
Whether you have any GEO, SEO or AI search experience
Your availability
Your expected hourly or monthly rate

Please include examples of real campaigns you have personally managed and explain what you did to improve their performance.

SKILL REQUIREMENT
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