Part-Time Meta Ads Specialist (Facebook & Instagram) — Lead Generation Remote

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: TYPE OF WORK

Part Time

: SALARY

10

: HOURS PER WEEK

15

: DATE UPDATED

Aug 13, 2026

JOB OVERVIEW

We run two businesses in Dubai — a real estate brokerage and a company-setup/visa service — targeting audiences in both the UK and the UAE. We're looking for a Meta ads specialist who lives and breathes Facebook and Instagram advertising and knows how to turn ad spend into real, qualified leads.

This is not a "boost the post" role. We want someone who has run many campaigns, knows the platform inside out, and can bring fresh ideas to lower our cost per lead and get more out of every dollar we spend.

What you'll do
Plan, build, launch and manage Meta (Facebook + Instagram) lead-generation campaigns
Target UK and UAE audiences for business setup and real estate
Write and test ad angles, creatives and audiences to bring down cost per lead
Read the numbers, kill what isn't working, and scale what is
Report clearly on what's spent, what's working, and what you'd change next
What we need from you
Proven experience running Meta lead-gen campaigns (not just brand awareness or engagement)
Real examples of campaigns you've run and the cost per lead you achieved
Strong grasp of audience targeting, creative testing, pixel/conversion tracking and budget optimisation
Fresh ideas — we want someone who brings tricks and tactics we haven't tried
Honest reporting. We'd rather hear "this isn't working, here's my fix" than an inflated number
Reliable communication and comfortable working remotely
Nice to have
Experience with real estate, business/immigration services, or high-value lead-gen niches
Familiarity with Meta's Special Ad Category rules and how to work within them (important for our UK property and business categories)
Experience feeding leads into a CRM (we use GoHighLevel)
How to apply

Please do not send a generic application. To be considered, include:

One campaign you personally ran — the audience, the budget, and the cost per lead you achieved
One specific idea you'd test to lower cost per lead for a Dubai real estate or business-setup campaign
Confirmation of your weekly availability and your hourly rate

Applications that answer all three go straight to the top of the pile.

SKILL REQUIREMENT

Meta Pixel Instagram marketing Facebook Ads

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Part-Time Meta Ads Specialist (Facebook & Instagram) — Lead Generation Remote

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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