Part-Time Ecommerce Growth Marketing Specialist for Baby Gift Brands

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TYPE OF WORK

Part Time

SALARY

$5 to $7/hour

HOURS PER WEEK

20

DATE UPDATED

Apr 5, 2026

JOB OVERVIEW

Job Type: Part-time
Hours: 20 hours per week
Location: Remote
Salary: USD $5 to $7 per hour, based on experience and skill level.
About Us

We operate ecommerce brands in the baby products and baby gift space in Canada and USA.

We focus on premium, personalized, and eco-friendly baby products and baby gift baskets.

We already have an in-house graphic and video editor. We are now looking for a part-time Ecommerce Growth Marketing Specialist who can help improve our marketing performance and support business growth.

ABOUT THE ROLE
We are looking for someone who is practical, proactive, organized, and results-driven.

This is not just a social media posting role.

We need someone who can help improve the parts of our marketing that can directly grow revenue, including:
- email marketing
- ecommerce SEO
- AI search optimization
- ad copy and campaign messaging updates
- coordination with our in-house creative team
- weekly reporting and recommendations

WHAT YOU'LL BE RESPONSIBLE FOR:
1) Email Marketing
- Build and improve email flows.
- Create email campaigns and promotional newsletters
- Write compelling email copy that fits our brand voice
- Help improve open rates, click-through rates, and conversion rates

2) SEO and AI Search Optimization
- Optimize product pages, collection pages, and blog content for SEO
- Improve on-page SEO including headings, titles, meta descriptions, internal links, and content structure
- Help optimize website content for AI search visibility and answer-based search behavior
- Create or improve FAQ-style content and helpful gift-related content

3) Paid Ad Copy and Messaging Support, PPC campaign management
- PPC ads strategies and ads optimization
- Refresh and improve Google Ads and Bing Ads copy
- Help update Facebook and Instagram ad messaging and creative angles
- Suggest new hooks, offers, and campaign ideas
- Coordinate with our in-house graphic/video editor for ad creatives

4) Social Media and LinkedIn Marketing Support
- Help plan and publish organic content on LinkedIn, Facebook, and Instagram
- Support LinkedIn organic content focused on brand awareness, corporate gifting, sustainability, and employee milestone gifting
- Help improve post performance through stronger hooks, captions, messaging, and content planning
- Support LinkedIn ad campaigns for brand awareness, lead generation, or retargeting
- Monitor engagement and suggest ways to improve reach and content quality
- Coordinate with our in-house graphic/video editor for social and ad creatives

5) Reporting
Provide weekly updates on:
- email performance
- website traffic
- SEO progress
- ad copy tests
- recommendations for next steps


REQUIREMENTS:
We are looking for someone with strong experience in ecommerce marketing.

Must-have skills:
- Shopify experience
- Email marketing experience
- Strong copywriting skills in English
- Ecommerce SEO experience
- Ability to optimize content for both users and search visibility
- Experience reviewing and improving ad copy
- Good understanding of customer behavior and conversion-focused marketing
- Strong organization and communication skills
- Ability to work independently and bring ideas, not just follow instructions
- Experience with LinkedIn organic marketing
- Minimum 2 years experience with LinkedIn Ads or willingness to support campaign setup and optimization
- Minimum 2 years experience with Google Ads & Bing Ads
- Minimum 2 years experience with Meta Ads
- Minimum 2 years experience with GA4, Search Console, or other analytics tools

Nice to have:
- Experience working with ecommerce brands
- Experience working with baby product brands or baby gift brands
- Experience using AI tools such as ChatGPT for research, copy support, or workflow efficiency

Who This Role Is Best For

This role is a good fit for someone who:
- enjoys both strategy and execution
- can write well
- understands ecommerce growth
- notices opportunities and takes initiative
- can work with existing creatives and improve performance through better messaging and optimization

This role is not for someone who only does basic posting or only schedules content.

WHAT SUCCESS LOOKS LIKE

In the first 3 months, we would like this person to help us:
- improve or build our key email flows
- refresh outdated ad copy and campaign messaging
- improve SEO and AI optimization on important pages
- support stronger campaign execution
- provide clear weekly reporting and action steps

TO APPLY
Please send:
- A short introduction about yourself
- Your resume
- Links or screenshots of ecommerce brands you have worked on
- Examples of email campaigns, SEO work, PPC ad copy, or landing page improvements you have done
- The platforms and tools you have used
- Your expected hourly rate for part-time work
- Your availability per week
- Your English level
- The word GROWTHJOY at the top of your application so we know you read the full post

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