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TYPE OF WORK
Part Time
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SALARY
500
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HOURS PER WEEK
20
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DATE UPDATED
Sep 16, 2025
Seeking an expert Paid Social Media Marketing, Lead Generation, Analytics Specialist who has experience in lead generation for Home Services companies.
Join a USA-based solar company with 8+ years of proven success and a mission to bring clean energy to more homes! We’re looking for a data-driven and highly analytical Paid Social Media Marketing, Lead Generation, and Analytics Specialist, to own our paid advertising efforts and drive qualified leads for our sales team.
Your Role:
You will be the driving force behind our paid social advertising strategy, from conception to conversion. You will have full ownership of campaign data, analytics, and optimization. Your responsibilities will include:
- Developing, launching, and managing end-to-end paid advertising campaigns across
- Continuously monitoring, analyzing, and reporting on campaign performance using tools like
- Designing and implementing rigorous A/B and multivariate tests for ad copy, creative, landing pages, and audience segments to consistently improve results.
- Building and managing sophisticated audience segmentation and retargeting strategies based on website behavior, lead age, and data from our Zoho CRM (e.g., creating custom audiences from tagged leads).
- Collaborating with our marketing and sales teams to align ad campaigns with business objectives and ensure a seamless lead-to-customer journey.
Qualifications:
- Required: 2+ years of hands-on experience managing performance-based paid social media campaigns for a Home Services** company (e.g., solar, roofing, HVAC, home improvement). Direct experience in the solar industry is highly preferred.
- Expert-level proficiency with
- Demonstrated experience using CRM data (Zoho CRM preferred) to create custom audiences and segmented advertising campaigns. This is a critical requirement.
- Strong analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions to optimize campaign performance.
- Excellent English communication skills and exceptional attention to detail.
- A proactive and results-oriented mindset, eager to test new ideas and grow with our company.
What We Offer:
- Stable, long-term employment with a U.S.-based company.
- Competitive pay in USD, paid on time.
- A friendly, supportive, and collaborative team environment.
- The opportunity to own a critical marketing function and see a direct impact from your work in the renewable energy sector.
Apply now with your resume and a brief summary of a successful campaign you have managed!
