Paid Social & Creative Manager | Meta, TikTok & UGC

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TYPE OF WORK

Full Time

SALARY

PHP 40,000 - 70,000/mo

HOURS PER WEEK

40

DATE UPDATED

Apr 10, 2026

JOB OVERVIEW

We're a London-based Shopify ecommerce growth agency with a small team in the Philippines, looking for a Paid Social & Creative Manager to own Meta Ads, TikTok Ads, and performance creative across multiple client accounts.

This isn't just a media buying role. You'll be responsible for the full creative pipeline, from sourcing and briefing UGC creators, to producing AI-generated ad creatives, to building and optimising the campaigns that run them. You'll work closely with our web developer to brief bespoke landing pages and test them against campaign performance.

What You'll Be Doing:

- Building, managing, and optimising Meta Ads campaigns (Facebook and Instagram) across multiple client accounts
- Building, managing, and optimising TikTok Ads campaigns
- Creating high-performing ad creatives using AI tools (Midjourney, Runway, CapCut, Nano Banana, etc.)
- Sourcing, briefing, and managing UGC creators and influencers for ad content
- Scripting and storyboarding UGC briefs that align with campaign objectives
- Editing short-form video content for ads (hooks, testimonials, product demos)
- Working with our web developer to brief and test bespoke landing pages that improve CVR
- Analysing campaign data to identify winning creatives, audiences, and funnels
- Running structured creative testing frameworks (hook tests, format tests, audience tests)
- Setting up and managing conversion tracking via Meta Pixel, TikTok Pixel, and Events API
- Managing ad spend budgets and pacing across accounts
- Producing clear performance reports with actionable next steps
- Staying on top of platform changes, trends, and algorithm updates

What We're Looking For:

- Minimum 2 years hands-on Meta Ads management experience (case studies or results required)
- Proven experience with TikTok Ads
- Strong creative eye, you understand what makes people stop scrolling
- Experience sourcing and managing UGC creators or influencers
- Video editing skills (CapCut, Premiere Pro, or similar)
- Understanding of direct response creative principles and how creative drives performance
- Experience with ecommerce brands and Shopify stores
- Data-driven mindset, comfortable analysing results and making decisions from numbers
- Comfortable working independently and managing your own time
- Strong English communication (written)
- Available to work UK business hours (9am-5pm GMT)

Tools You Should Be Familiar With:

Required:
- Meta Ads Manager (Facebook and Instagram)
- TikTok Ads Manager
- CapCut or Premiere Pro (video editing)
- AI creative tools (Midjourney, Runway, ChatGPT, or similar)
- Claude (Anthropic) or similar AI assistants for analysis and content
- Google AI Studio / Gemini
- Canva

Desirable:
- Nano Banana or other AI product image generators
- Figma (creative briefs, landing page mockups)
- Notion (task management, creator databases)
- Klaviyo (understanding how email supports paid social funnels)
- Google Analytics 4
- Hotjar or Microsoft Clarity (landing page analysis)
- Influencer platforms (TikTok Creator Marketplace, Insense, etc.)
- Photoshop / Illustrator
- Loom (screen recording for async communication)
- Looker Studio (reporting dashboards)

WAGE/SALARY: PHP 40,000 - 70,000/mo (depending on experience)

About Us:

We're a lean, fast-moving agency that works with premium ecommerce brands across the UK. We already have a small team in the Philippines and are looking to grow. We value trust, ownership, and quality. You'll have direct access to the founder, clear briefs, and the tools you need to do great work.

Important: All company tools and software are provided strictly for client work only. Misuse of company resources for personal or external projects is grounds for immediate termination.

To Apply:

Please share examples of Meta or TikTok campaigns you've managed, including results achieved and monthly spend levels. Show us ad creatives you've produced or directed. Tell us about your experience working with UGC creators and which AI tools you currently use in your creative workflow.

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