Paid Media Specialist

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TYPE OF WORK

Part Time

SALARY

$9 - $13 / hour

HOURS PER WEEK

35

DATE UPDATED

Sep 22, 2026

JOB OVERVIEW

About Huemor
Huemor is a results-driven digital agency that designs and builds websites that convert. We're a tight-knit team that takes pride in the quality of our work and the strength of our culture. We're adding a Paid Media Specialist to bring our paid advertising capabilities in-house and help our clients launch strong ad programs.

Role Summary
We're looking for a Paid Media Specialist to own and manage Huemor's paid advertising campaigns across search and social platforms. This role replaces an external vendor relationship, so you'll be the go-to person for all things paid media internally. Over time, you'll also support our web clients by building initial ad strategies and campaign setups as part of a productized service offering.

This is a hands-on, execution-heavy role with a clear path to broader impact. You'll sit within the marketing function and collaborate closely with leadership, sales, and our client-facing teams.

What You'll Do
Core: Huemor's Paid Media
-Own day-to-day management of Huemor's Google Ads campaigns (search, display, Performance Max)
-Manage bidding strategies, budgets, keyword research, negative keyword lists, and audience targeting
-Plan and execute A/B tests on ad copy, landing pages, and creative
-Monitor spend daily, flag pacing issues, and optimize toward ROAS and CPA targets
-Track and report campaign performance weekly and monthly to leadership
-Manage conversion tracking setup and maintenance (GA4, Google Tag Manager)
-Collaborate with internal design and content teams on landing pages and ad creative
-Stay current on platform changes, new ad formats, and AI-driven bidding strategies

Client Ad Services
-Build initial Google Ads campaign strategies for Huemor's web clients as a productized service
-Set up campaigns, ad groups, targeting, and tracking for client accounts
-Create clear documentation and handoff materials so clients can manage campaigns independently
-For clients on a maintenance retainer, execute ad updates and optimizations as requested
-Communicate strategy and performance in plain language to non-technical client stakeholders

Reporting & Collaboration
-Build and maintain reporting dashboards for internal and client campaigns
-Partner with the sales team to scope paid media service offerings for prospective clients
-Contribute to internal knowledge-sharing on paid media best practices

What You Bring
Required
-2 to 3+ years of hands-on Google Ads campaign management (search, display, shopping, or Performance Max)
-2 to 3+ years of hands-on social ad campaign management (Meta, LinkedIn, TikTok etc)
-Demonstrated ability to manage monthly ad budgets and optimize toward defined KPIs (ROAS, CPA, CTR)
-Strong working knowledge of Google Analytics 4 (GA4) and Google Tag Manager
-Experience with keyword research, audience targeting, bid strategy selection, and ad copy testing
-Ability to explain campaign strategy and performance clearly to non-technical audiences
-Comfortable working independently while collaborating cross-functionally
-Strong attention to detail and comfort managing multiple campaigns simultaneously

Nice to Have
-Experience at a digital agency or managing campaigns for multiple brands
-Familiarity with Microsoft Ads (Bing)
-Google Ads certification(s)
-Demonstrated experience with ad creatives (image or video)
-Experience with landing page optimization and CRO principles
-Familiarity with SEO fundamentals and how paid and organic work together
-Experience building campaign strategies from scratch for new accounts
-Google Agency Hub - My Client Center experience
-As much availability to work 9 am - 5 pm EST

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