Paid Media & SEO Marketing Associate

Hi, I’m Dr. Heather

Please read the description thoroughly as attention to detail is important for this role.

I’m a registered dietitian who specializes in digestive health. My program, gutTogether® helps women from all over the world find relief from their digestive symptoms by pinpointing and addressing the root cause. I am an author, a speaker and mentor to other dietitians and healthcare practitioners and my mission is to revolutionize the approach to digestive care by shifting away from conventional methods and instead empowering individuals to comprehend the origins of their symptoms while equipping them with preventive strategies.

Our Company
gutTogether® is a functional nutrition company dedicated to helping individuals identify and address the root causes of gut symptoms through data-driven testing and personalized protocols.
Our programs combine clinical expertise with education to help clients move beyond restrictive diets and temporary fixes toward sustainable health.

All responses to this job posting must start with your favorite color or you will not be considered.

Job Summary
We are seeking a data-driven, execution-focused Performance Marketing & SEO Associate to help scale our digital growth through paid advertising and organic search.

This role will focus primarily on:
• Managing and optimizing paid advertising campaigns (Meta + Google)
• Driving organic traffic through SEO strategy and blog optimization
You will work closely with Dr. Heather Finley and the Operations team to execute marketing initiatives that generate qualified leads for our programs and trainings.

This role is ideal for someone who:
--Understands performance marketing and customer acquisition
-Enjoys working with data and analytics
-Can implement and optimize paid campaigns
-Understands how SEO drives long-term growth
-Takes initiative and keeps projects moving forward

Core Responsibilities
-Paid Media Strategy & Implementation
-Build, launch, and optimize paid campaigns across:
-Meta (Facebook & Instagram)
-Google Ads (Search & retargeting)

Responsibilities include:
-Campaign setup and management
-Audience research and targeting
-Ad creative testing and optimization
-Retargeting funnel creation
-Budget management
-Performance analysis and reporting

Campaigns will focus on promoting:
-Webinars and live trainings
-Functional testing offers (GI Map, HTMA)
-Practitioner trainings
-Lead generation funnels

Key metrics include:
-Cost per lead
-Cost per webinar registration
-ROAS
-Conversion rate

SEO Strategy & Blog Optimization
-Support organic traffic growth through SEO initiatives including:
-Keyword research and topic identification
-Blog optimization (titles, meta descriptions, internal linking)
-Updating older blog content to improve ranking
-Monitoring keyword performance
-Identifying opportunities for new pillar content

This role will help ensure blog and podcast content contributes to long-term search traffic and lead generation.

Funnel & Conversion Optimization
-Support improvements to marketing funnels including:
-Webinar registration pages
-Lead magnet opt-in pages
-Sales pages
-Email conversion pathways

Responsibilities include:
-Tracking conversion events
-Monitoring funnel performance
-Identifying opportunities to improve conversion rates

Content Repurposing Support (Secondary)
-Assist with repurposing existing content into additional marketing assets including:
-Blog snippets for social media
-Podcast promotion content
-Email teasers
-Paid ad creative concepts

This role does not manage social media directly, but supports content distribution where needed.

Who Are You?
The ideal candidate has experience in performance marketing and SEO, particularly within education, wellness, or online programs.

Qualifications include:
-Minimum 3–5 years experience in digital marketing
-Experience running Meta and Google Ads campaigns
-Understanding of marketing funnels and attribution
-Experience with SEO and keyword strategy
-Comfortable working with WordPress
-Familiarity with marketing analytics and reporting
-Strong attention to detail and project management skills

Bonus experience:
-Marketing in health, wellness, or education industries
-Experience promoting webinars or digital programs
-Familiarity with ThriveCart or similar platforms

KPIs (First 90 Days)
-Key performance indicators will focus on traffic growth and lead generation, including:
-Paid Media
-Launch and optimize at least 2 paid campaigns
-Reduce cost per webinar registration by 15%
-Improve conversion rate on paid traffic campaigns

SEO
-Increase organic blog traffic by 10–15%
-Improve ranking for priority keywords
-Optimize at least 10 existing blog posts

Operations
-Establish weekly reporting dashboard for paid campaigns and traffic performance

Company Values
At gutTogether®, we believe:
-Education empowers people to understand their health.
-Root-cause approaches create lasting change.
-Complex health issues deserve thoughtful solutions.
-We are committed to creating a supportive environment for both our clients and our team.