Paid Media Performance Strategist

About Brand Bros Co.

Brand Bros Co. is a full-service Branding, Marketing, and Public Relations agency built on strategy, creativity, and measurable execution. We partner with growth-focused businesses to build brands people recognize, trust, and choose — through integrated brand development, paid media, and strategic communications.

We are not looking for a junior ads manager.

We are hiring a highly experienced Paid Media Performance Strategist who can take full ownership of paid advertising performance across multiple client accounts — with zero training required.

Role Overview
This role is responsible for planning, executing, optimizing, and scaling paid digital campaigns across Google and Meta platforms, while strategically integrating email marketing to support full-funnel performance.

You will own:
- Performance strategy
- Budget allocation
- Tracking implementation
- Conversion optimization
- Reporting & insights
- Email marketing integration
- Client communication

This is a high-trust, high-accountability role. You must be confident operating independently and making strategic decisions without oversight. If you require hand-holding or ongoing training, this is not the right fit.

Paid Media Strategy & Execution:
- Plan, launch, and manage campaigns across:
- Google Ads (Search, Display, YouTube)
- Google Local Service Ads
- Meta Ads (Facebook & Instagram)
- Strong preference for candidates with experience in:
- LinkedIn Ads
- OTT platforms
- Geofencing
- Multi-location campaigns
- You must have independently managed live budgets and made optimization decisions based on performance data — not theory.

Performance & Revenue Accountability
You are not managing ads. You are managing results. You will be responsible for:
- Cost per lead (CPL)
- Return on ad spend (ROAS)
- Conversion rate optimization
- Lead quality improvement
- Scaling winning campaigns
- You must be able to identify underperformance and implement corrective strategy quickly and independently.

Advanced Tracking & Attribution
You must be fully comfortable implementing and managing:
- Google Analytics 4
- Google Tag Manager
- Meta Pixel & Conversion API (CAPI)
- Enhanced Conversions (Google)
- UTM tracking structures
- Offline conversion imports
- CRM attribution workflows
- Retargeting strategy implementation
- Experience with call tracking platforms (ex: CallRail) is a plus.
- If you do not understand attribution, conversion tracking, and data accuracy, this role is not a fit.


Email Marketing Integration (Mailchimp or Similar Platforms)
You will strategically integrate email marketing into paid media funnels to improve conversion rates and lifetime value.
Responsibilities may include:
- Building and managing campaigns in Mailchimp (or similar platforms)
- Developing nurture and remarketing sequences aligned with paid campaigns
- List segmentation and audience targeting strategy
- Performance tracking and optimization of email campaigns
- Supporting automated workflows that connect paid ads and CRM systems
- Email marketing in this role is performance-driven — not administrative.

Automation & Systems
You will build and manage automation systems using:
- Zapier
- CRM integrations
- Lead routing workflows
- Reporting automations
- We are building scalable systems. You must think in terms of process and efficiency.

Landing Pages & Conversion Optimization
Strong understanding of:
- Landing page strategy
- Offer positioning
- Creative testing
- Funnel optimization
- A/B testing frameworks
- Ads are only part of the equation. You must understand the full conversion funnel.

Creative Development
You must be capable of:
- Designing static ad creative independently
- Developing high-converting copy angles
- Testing hooks and messaging variations
- Creating simple motion assets (preferred)
- You do not need to be a designer — but you must be competent enough to execute without waiting on others.

Client Communication
This is a client-facing role. You must be able to:
- Explain performance clearly
- Communicate insights confidently
- Make strategic recommendations
- Defend decisions with data
- Strong written and spoken English is mandatory.

Non-Negotiable Requirements
- 4+ years managing paid digital campaigns independently
-Proven experience managing monthly budgets of $5,000+ USD per account
- Advanced proficiency in Google Ads, Google Local Service Ads, and Meta Ads
- Hands-on experience with GA4 and GTM
- Experience implementing tracking pixels and retargeting strategies
- Experience using Zapier for workflow automation
- Experience managing performance-driven email campaigns (Mailchimp or similar)
- Strong analytical thinking and problem-solving ability
- Fully fluent English communication skills****
- Reliable high-speed internet

Availability
Must be available 9:00 AM – 3:00 PM EST Monday, Wednesday, and Friday. Additional flexibility outside those hours is a plus.

Compensation
This is a remote position based in the Philippines. Compensation will be very competitive based on experience and skill level. Performance-based incentives will absolutely be offered for strong results.

How to Apply

Email: ----------

Include:
- Resume
- Portfolio or examples of campaigns you’ve managed
- Screenshots of performance dashboards (redact sensitive info)
- Explanation of budgets you’ve managed
- Screenshot of internet speed
- Confirmation of availability (9:00 AM – 3:00 PM EST, Monday/Wednesday/Friday)

Selected candidates will complete a short paid skills assessment involving a campaign audit and optimization recommendations, and interviews via Zoom.