Paid Media Manager

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: TYPE OF WORK

Full Time

: SALARY

$1,500-$2000 per month

: HOURS PER WEEK

45

: DATE UPDATED

Apr 9, 2026

JOB OVERVIEW

Paid Media Manager (Lead Gen-Meta, TikTok, YouTube & Google)
Location: Remote (Philippines)
Employment Type: Full Time
Salary: $1,500-$2000 per month
Experience Required: Minimum 5 Years
Work Hours: 9-6pm UK Time
How to Apply:
Fill the form: https: // forms. gle/ Es1tdVhVP8iM 3afx6 (remove the spaces)

Role Overview
We are a fast growing UK pay per lead marketing and scalable agency focused on high volume lead generation for clients in the legal claim sector. Our lead gen campaigns include but it is not limited to personal injury, financial claims, US Motor vehicle a ---------- & more.
We're looking for an experienced paid media manager who understands the pay per lead model at a strategic level and has experience managing campaigns that generate thousands of leads every month while building the internal systems required to support consistency and guidance for junior media buyers.

Requirements
• Minimum 5 years experience managing direct response lead generation in B2C vertical like Personal Injury
• Proven experience managing profitable lead generation campaigns
• Experience managing or leading a team of media buyers
• Strong analytical and data interpretation skills
• Experience managing campaigns across Meta, TikTok, Google and X
• Understanding of landing page optimisation and conversion rate optimisation
• Experience with tracking tools and integrations such as Google Tag Manager and Zapier
• Experience building systems or processes that improve media buying operations
• Ability to manage multiple campaigns simultaneously in a fast paced environment

Key Responsibilities
Campaign Strategy and Planning
• Develop and execute scalable media buying strategies for lead generation campaigns
• Plan campaign structures, audiences, creatives and funnels to maximise ROI
• Identify opportunities to scale profitable campaigns across multiple traffic sources

Campaign Management
• Launch, monitor and optimise campaigns to meet target CPLs & CVRs across multiple advertising platforms
• Manage campaign budgets and ensure efficient allocation of ad spend
• Continuously test audiences, creatives and funnels to improve performance
• Maintain consistent campaign performance across multiple accounts

Team Leadership
• Manage and oversee a small team of media buyers
• Provide guidance, training and performance feedback
• Ensure campaigns are executed according to strategy and best practices
• Maintain accountability for team performance and campaign outcomes

Systems and Operational Management
• Develop and maintain systems that improve media buying efficiency and consistency
• Create and manage SOPs for campaign setup, optimisation and reporting
• Implement workflows that ensure campaign quality control and reduce errors
• Improve processes to support campaign scaling and team productivity

Data Analysis, Research and Reporting
- Analyse campaign data to identify trends, opportunities and inefficiencies
- Conduct market and competitor research to inform campaign strategy
- Produce performance reports with actionable insights
- Use data to guide scaling decisions and budget allocation
- Comfortable with google sheets and other reporting tools

Advertising Platforms
• Meta Ads
• Google Ads
• X (Twitter) Ads
• TikTok Ads

Creative Development
- Be comfortable writing direct response text copy & video scripts
- Develop static ad creatives to improve campaign performance
- Work with designers to iterate and optimise creatives
- Experience developing video creatives is a strong advantage +

Landing Page Development
- Build and optimise landing pages, quiz funnels designed to maximise lead conversions
- Conduct test and improvements to increase conversion rates

Tracking and Software Integration
- Implement and manage tracking using tools such as Google Tag Manager
- Integrate marketing tools using platforms like Zapier
- Ensure accurate data tracking and attribution across campaigns
- Comfortable creating reports and dashboards using Google Sheet

Application Requirement
Applicants must include evidence of campaigns they have previously managed, such as:
• Screen recording or case studies showing campaign performance in lead generation verticals showcasing: Ad spend managed, Cost per lead or acquisition achieved & Platform used (Meta, Google, TikTok etc)

Important: Applications that do not include specific campaign examples or case studies will not be considered.

SKILL REQUIREMENT

Lead Generation Media Buying Creative Advertising

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Paid Media Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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