Paid Ads and Creative Strategist

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TYPE OF WORK

Part Time

SALARY

30000 - 50000

HOURS PER WEEK

20

DATE UPDATED

Mar 30, 2026

JOB OVERVIEW

About the Role

We are looking for a Paid Ads & Creative Strategist who understands both performance marketing and creative strategy. This role is ideal for someone who can not only manage paid advertising campaigns but also think strategically about the creative angles, messaging, and ad concepts that drive conversions.

You will work closely with our team to plan, launch, optimize, and scale paid advertising campaigns, while continuously testing new creative ideas to improve performance.

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and other channels
• Develop creative strategies and ad concepts that drive engagement and conversions
• Analyze campaign performance and make data-driven decisions to improve results
• Collaborate with designers and copywriters to produce high-performing ad creatives
• Conduct A/B testing on ad creatives, copy, and audiences
• Monitor key metrics such as CTR, CPC, CPA, and ROAS
• Identify opportunities to scale winning campaigns and pause underperforming ones
• Stay updated on paid advertising trends and platform updates

Requirements

• Proven experience managing paid advertising campaigns
• Strong understanding of creative strategy for ads (hooks, messaging, angles)
• Experience with Meta Ads Manager and/or Google Ads
• Ability to analyze campaign data and optimize for performance
• Strong communication and collaboration skills
• Organized and detail-oriented with the ability to manage multiple campaigns

Nice to Have

• Experience running lead generation campaigns
• Experience working with creative testing frameworks
• Familiarity with marketing funnels and landing pages
• Experience working in remote teams

What We’re Looking For

We are looking for someone who is:

• Creative and analytical – understands both numbers and messaging
• Performance-driven – focused on improving results and scaling campaigns
• Proactive – constantly testing new ideas and strategies
• Reliable and organized – able to manage campaigns independently

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