Paid Ads Specialist – Google, Meta & LinkedIn

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: TYPE OF WORK

Any

: SALARY

800

: HOURS PER WEEK

TBD

: DATE UPDATED

Oct 5, 2026

JOB OVERVIEW

We’re looking for an experienced Paid Ads Specialist to join our growing digital marketing agency and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.

This is a hands-on role for someone who understands how to generate real leads, appointments and revenue .. not just clicks and impressions.

You’ll work across a range of client accounts, primarily service-based businesses, and will be responsible for campaign strategy, setup, tracking, optimisation and scaling.

What You'll Be Responsible For

Google Ads
Search campaigns
Performance Max
Display & YouTube where appropriate
Keyword and competitor research
Campaign/account structure
Negative keyword management
Ad copy and testing
Location targeting
Budget management and bidding
Search term analysis
Conversion optimisation
Scaling successful campaigns

Meta Ads – Facebook & Instagram

Lead generation campaigns
Website conversion campaigns
Retargeting
Audience research and targeting
Creative and copy testing
Meta Pixel & Conversion API
Campaign optimisation
Budget management and scaling
Analysing lead quality, CPL and ROAS

LinkedIn Ads

B2B lead generation
Decision-maker targeting
LinkedIn Lead Gen Forms
Website conversion campaigns
Retargeting
Audience building
Campaign optimisation
Testing offers, messaging and targeting
Tracking & Analytics
Strong tracking knowledge is important.

Ideally, you should be comfortable working with:

Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Google Ads conversion tracking
Meta Pixel & Conversion API
LinkedIn Insight Tag
Event and form tracking
CRM/lead tracking
Attribution and troubleshooting tracking issues

You should understand how to track the actual quality and outcome of leads, rather than simply reporting the number of conversions shown inside an advertising platform.

Who We're Looking For

We're looking for someone who:

Has proven hands-on experience managing paid advertising campaigns
Is confident across Google, Meta and LinkedIn
Understands lead generation for service businesses
Can independently audit and improve existing accounts
Can build campaigns from scratch
Understands landing pages and conversion rates
Is confident analysing data and making decisions
Can identify why campaigns aren't performing and make changes quickly
Understands how to scale campaigns without destroying profitability
Communicates clearly and can explain campaign performance simply
Is reliable and comfortable taking ownership of client accounts

Experience working with dental clinics, aesthetics clinics, healthcare, home services or other local service businesses would be a major advantage.

When Applying

Please send:

Your experience with Google Ads
Your experience with Meta Ads
Your experience with LinkedIn Ads
Examples of campaigns/results you've personally managed
Approximate monthly ad spend you've managed on each platform
Your experience with GTM, GA4, Meta Pixel/CAPI and LinkedIn tracking
Industries you've worked with
Your availability per week
Your hourly/monthly rate

Please also briefly explain:

If you took over a service-business client running Google, Meta and LinkedIn Ads, what would you review first and how would you d ---------- where their advertising budget should be allocated?

Position

Type: Freelance / Part-Time initially, with potential for a long-term position
Location: Remote
Hours: Flexible
Long-term opportunity: Yes

We're looking for someone who can become a long-term part of the team and eventually take ownership of multiple client advertising accounts as we continue to grow.

SKILL REQUIREMENT

Google Ads Facebook Ads LinkedIn Marketing

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Paid Ads Specialist – Google, Meta & LinkedIn

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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