Paid Ads Specialist (Google & Meta)

Paid Ads Specialist (GooJob Title: Performance Marketing Manager
Location: Remote
Job Type: Full-time
About Wandering Lion
Wandering Lion is a strategy-led growth studio helping founder-led businesses build premium brands, install scalable growth systems, and generate measurable commercial outcomes — without chaos. We do not sell marketing activity for the sake of it. We build structured growth systems that connect brand, performance, systems, and reporting to real business results.
Our model is disciplined: foundation first, then build, then scale. That means we care deeply about clarity, accountability, and making sure paid media works inside a stronger commercial system — not in isolation.
The Role
We are looking for a commercially sharp Performance Marketing Manager to lead campaign execution, optimisation, and channel development across Google Ads, Meta Ads, and other current or emerging paid acquisition platforms.
This role is not limited to today’s core channels. As the business grows, this position may also support expansion into additional advertising ecosystems, marketing technology, AI-enabled tools, automation platforms, and other digital growth systems that improve performance, reporting, and operational efficiency.
This is not a button-pushing media buying role. We want someone who understands that ads amplify clarity — they do not create it — and who can help translate strategy into efficient, measurable growth.
You will work across founder-led brands that need more than clicks and impressions. They need disciplined media execution, better conversion performance, clearer reporting, and someone who understands the commercial outcome behind the spend. Our ideal clients value structure, proof, and accountability, so your work must reflect that standard.
Key Responsibilities
Paid media strategy and planning
Build channel strategies across Google, Meta, and other relevant paid platforms based on client goals, audience behaviour, customer journey stage, and conversion priorities.
Campaign setup and execution
Launch, manage, and optimise campaigns across search, display, remarketing, paid social, and future paid channels where appropriate.
Audience, keyword, and market research
Conduct keyword research, audience segmentation, competitor review, and targeting refinement to improve efficiency and lead quality.
Creative and messaging alignment
Work closely with strategy and creative to ensure ad messaging reflects the brand, strengthens trust, and supports conversion.
Testing and optimisation
Run structured tests across headlines, copy, creative, offers, landing pages, audience segments, and funnel stages to improve performance over time.
Budget and bid management
Allocate spend carefully, adjust bids based on performance, and manage budgets with commercial discipline.
Performance reporting
Translate campaign and funnel data into clear reporting that explains what happened, what it means, and what we do next.
Technology and AI adoption
Help identify and implement useful tools, AI software, automation workflows, and platform enhancements that improve campaign performance, efficiency, internal reporting, or client delivery.
Conversion and systems thinking
Monitor lead quality, conversion paths, attribution, and funnel performance — not just platfor ---------- trics — to support real business outcomes.
What We’re Looking For
Proven experience managing Google Ads and Meta Ads accounts with measurable results
Strong understanding of paid media fundamentals, attribution, conversion tracking, and optimisation
Confidence learning and adapting to new advertising platforms, AI tools, and digital systems as the role evolves
Ability to think beyond platfor ---------- trics and connect spend to commercial outcomes
Strong communication skills and the ability to explain performance clearly
A structured, accountable, detail-driven approach to campaign management
Comfort working in a business that values quality over volume and clarity over noise
Preferred
Experience across service-based businesses, eCommerce, trades, or founder-led brands
Familiarity with landing page optimisation and CRO principles
Experience using AI tools, automation platforms, reporting dashboards, or workflow software to improve marketing operations
Google Ads certifications
Meta advertising certifications
Experience using CRM, analytics, and reporting platforms
What Success Looks Like in This Role
Campaigns are well-structured, well-managed, and commercially aligned
Reporting is clear, useful, and trusted by clients
Paid media performance improves through disciplined testing and optimisation
Useful tools and systems are introduced where they genuinely improve efficiency or outcomes
Clients feel confident that spend is being managed with accountability
You contribute to a premium client experience, not just campaign delivery
Why Join Wandering Lion
You’ll be joining a business built around calm authority, commercial clarity, and human confidence. We are not trying to become a high-volume agency. We are building a quality-protected growth studio that integrates brand, performance, and systems under one roof.
That means:
You’ll work on higher-quality engagements
You’ll be part of a strategy-led model, not random execution
You’ll collaborate with a team that values standards, structure, and outcomes
You’ll help build growth systems that genuinely move businesses forward
Before We Proceed
Before we potentially move to the interview stage, we’d like to gather a few details to make sure the role is a strong fit and that you’ll be set up for success working remotely with our team.
1. PC / Laptop specifications + internet speed
Please share your device specifications, including CPU, RAM, and storage, along with a recent internet speed test result. Reliable performance and strong internet are essential for day-to-day work.
2. Current employment or side work
Are you currently employed or doing any freelance or side work? We are open to offshore tea ---------- mbers having multiple roles. What matters most to us is transparency, so we understand your typical schedule and can support you properly.
3. Hubstaff tracker
Are you comfortable using Hubstaff time tracking? Our whole team operates remotely, including our field and admin staff in Australia. Hubstaff helps us understand time allocation across projects, improve internal reporting, and provide clearer updates to clients.
4. Working hours / availability
Can you commit to the required hours? Our standard workdays are Monday to Friday, generally within 9:00am–5:00pm Philippines time. We offer reasonable flexibility — family and life come first — but we do need consistency and clear communication.
5. Expected salary (PHP)
If this differs from what was listed in the advert, please confirm your expected salary in PHP.
6. CV / Resume
Please attach your CV if you have not already done so.
7. Relevant training / courses
Please include any relevant training, certifications, or courses you have completed.
8. English level
Please confirm your English level (C1 or C2) and your confidence in both written and spoken English.
Team Context
For context, we currently have a team of 10 people in the Philippines, all working from home, and we are continuing to grow. We value honesty, transparency, and teamwork. We are looking for people who are humble, reliable, and easy to work with — because every role matters, and the most important thing is a happy team doing work they enjoy, surrounded by like-minded people.
How to Apply
Please send your CV, a short introduction, and responses to the questions above, along with 2–3 examples of accounts, campaigns, platforms, or systems you have worked on and the commercial outcomes achieved.
Thank you. We look forward to hearing from you.


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