Paid Ads Specialist

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: TYPE OF WORK

Full Time

: SALARY

3-5 per hour

: HOURS PER WEEK

40

: DATE UPDATED

Sep 20, 2026

JOB OVERVIEW

About Us
Service Conversion is a marketing agency that helps home services companies (HVAC, plumbing, and electrical) grow through high-converting websites and lead generation. We're a small, hands-on team, and our clients count on us to turn ad spend into booked jobs.

The Role
We're looking for an expert paid ads specialist who can own campaigns from start to finish. This isn't a "just manage the bids" job. You'll build the full system: tracking, offer, landing page, follow-up, and budget. You'll work closely with our design, copy, and operations team to make every campaign work as a complete funnel.
What You'll Do
• Build and manage Google Ads (Search, Local Services Ads, Performance Max) and Meta Ads (Facebook/Instagram) campaigns for home services clients
• Set up full conversion tracking before launch, including GA4, Google Tag Manager, Meta Pixel and Conversions API, call tracking, and form tracking
• Work with the team to plan and sharpen offers that actually get homeowners to call
• Collaborate with our web team on landing pages built to convert
• Set up email and SMS follow-up campaigns so leads don't go cold
• Manage and adjust daily budgets across all ad platforms to hit client goals
• Bring fresh ideas for new ways to generate leads, whether that's new platforms (YouTube, Nextdoor, ChatGPT Ads, Microsoft Ads), new ad formats, seasonal promotions, or creative angles we haven't tried yet
• Report on results in plain language: cost per lead, booked jobs, and ROI

What You Bring
• 3+ years of hands-on experience running Google Ads and Meta Ads
• Proven ability to set up tracking from scratch, not just use what's already there
• Experience with email and SMS automation (GoHighLevel experience is a big plus)
• A full-funnel mindset: you understand that the ad is only one piece
• A creative, test-and-learn mindset: you're always looking for the next channel or offer that can bring in more leads
• Comfort asking for help and working across teams to get campaigns launched right
• Experience with home services or local service businesses is a strong plus
How to Apply
Send us your resume and a short note that covers two things:
1. A campaign you built from the ground up: what you set up, what the results were, and what you'd do differently
2. One lead generation idea you'd try for an HVAC, plumbing, or electrical company that most agencies aren't doing

SKILL REQUIREMENT

Marketing Analytics Google Ads Facebook Ads

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Paid Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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