Paid Ads Manager

Paid Ads Manager / Agency Manager

Position Overview

We are seeking a detail-oriented, analytical, and results-driven Paid Ads Manager / Agency Manager to oversee the law firm’s paid digital advertising initiatives and manage relationships with external advertising agencies. This role is responsible for monitoring campaign performance, evaluating key performance indicators (KPIs), ensuring compliance with legal advertising standards, and identifying opportunities to improve campaign effectiveness and return on investment (ROI).

The ideal candidate has a strong background in paid digital advertising, agency management, performance analysis, and strategic marketing, with the ability to align advertising initiatives with the firm’s business objectives and growth targets.

Key Responsibilities:
1. Agency Management and Oversight

Oversee and manage external advertising agencies responsible for campaigns across Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other relevant platforms.

Conduct regular performance reviews, progress meetings, and strategic planning sessions with agency partners.

Establish clear expectations, performance benchmarks, and accountability measures for advertising agencies.

Ensure agencies have the necessary resources, creative assets, brand guidelines, and business information to execute
campaigns effectively.

Monitor agency deliverables and ensure alignment with the firm’s marketing objectives and timelines.

2. Campaign Performance Monitoring and Reporting

Monitor, analyze, and evaluate paid advertising performance across all active campaigns and platforms.

Track and assess key performance indicators (KPIs), including:
Cost per Lead (CPL)
Cost per Opportunity (CPO)
Cost per Deal (CPD)

Return on Investment (ROI) and other relevant performance metrics.

Evaluate campaign effectiveness against established targets, budgets, and performance benchmarks.

Identify performance trends, inefficiencies, and opportunities for optimization.

Prepare accurate performance reports and present actionable insights and recommendations to the Director of Marketing.

Ensure campaign reporting provides clear visibility into lead quality, conversion performance, and advertising spend.

3. Advertising Creative Review and Compliance

Review and approve advertising copy, creative assets, landing pages, and other campaign materials before launch.

Ensure all advertising materials comply with applicable legal advertising rules, professional ethics requirements, brand guidelines, and internal marketing protocols.

Coordinate with legal, compliance, and marketing teams to address potential regulatory or ethical concerns.

Verify that campaign messaging is accurate, consistent, and appropriate for the firm’s legal services.

Maintain quality control across advertising campaigns to minimize compliance risks and protect the firm’s reputation.

4. Strategic Planning and Campaign Optimization

Provide data-driven insights and strategic recommendations to improve campaign performance, lead quality, and ROI.

Collaborate with advertising agencies and internal marketing stakeholders to identify and implement optimization
opportunities.

Evaluate campaign strategies, audience targeting, advertising budgets, and creative approaches to support business growth.

Stay informed about advertising platform updates, digital marketing trends, industry best practices, and applicable regulatory requirements.

Contribute to the development and execution of the firm’s overall marketing strategy.

Recommend improvements to advertising processes, reporting systems, and agency management practices.

Qualifications and Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.

At least 4 years of experience managing paid digital advertising campaigns.

Demonstrated experience overseeing advertising agencies, external marketing partners, or campaign management teams.

Strong understanding of digital advertising platforms, including Google Ads, Facebook/Meta Ads, and LinkedIn Ads.

Experience analyzing campaign performance using KPIs such as CPL, CPO, CPD, conversion rates, and ROI.

Proficiency in performance reporting, data analysis, and translating campaign results into actionable recommendations.

Knowledge of advertising compliance requirements and marketing best practices; experience in law firms or professional services is preferred.

Excellent communication, organizational, analytical, and project management skills.

Ability to manage multiple campaigns, agency relationships, and priorities simultaneously.

Strong attention to detail and a proactive, results-oriented approach to problem-solving.

The ability to work independently on a part-time schedule and to keep firm turnaround times for ad reviews.

Preferred Qualifications

Previous experience in legal marketing, law firm advertising, or professional services marketing.

A Google Ads certification.

Experience managing advertising budgets and evaluating agency performance against business objectives.

Familiarity with marketing analytics, conversion tracking, CRM systems, and lead attribution.

Demonstrated ability to improve campaign efficiency, lead quality, and marketing ROI through data-driven decision-making.


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