Paid Ads Expert (Facebook Ads Specialist)

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: TYPE OF WORK

Full Time

: SALARY

$500

: HOURS PER WEEK

40

: DATE UPDATED

Jan 22, 2026

JOB OVERVIEW

Position: Facebook Ads Specialist (Meta Platform – Paid Ads Expert)
Location: Remote |Type: Full-time |Experience: 3–5 Years

Role Overview
We’re looking for a Facebook Ads Specialist who knows Meta Ads Manager inside out and can create high-converting lead generation campaigns for aesthetic and wellness businesses. You should be passionate about performance marketing, creative in your approach, and obsessed with driving results (lower CPL, higher-quality leads, and ROAS).
Your Key Responsibilities:

Campaign Management:
Build, manage, and scale Facebook Lead Generation campaigns tailored for service-based businesses in the aesthetic and wellness industries.

Ad Creative & Copy:
Develop engaging ad copy, hooks, and creatives that align with each brand’s tone and drive clicks + conversions.

Audience Targeting:
Expertly segment and target interest-based, behavior-based, custom, and lookalike audiences to maximize relevance and performance.

Pixel Setup & Conversion Tracking:
Configure and manage Facebook Pixel, GTM, and Conversion API for accurate tracking and performance analysis.

Budget Optimization:
Strategically allocate ad spend and adjust bidding to reduce CPL and increase overall lead quality.

Performance Monitoring:
Use Meta Ads Manager and Facebook Insights to track ---------- , identify trends, and continuously optimize for better results.

A/B Testing:
Test different creatives, copies, CTAs, and audiences to determine what works best and scale accordingly.

Must-Have Skills & Requirements:
1. 3–5 years of hands-on experience in Facebook Lead Gen Campaigns.
Proven track record of running high-performing Meta ad campaigns for service or healthcare-based industries.
2. Expertise in audience strategy, budget control, and performance tracking.
3. Proficiency with Meta Ads Manager, Pixel setup, Conversion API, and GTM.
4. Strong creative sense for visuals and ad messaging.
5. Excellent data analysis and reporting skills.

Nice-to-Have (Bonus):
Experience working with med spas, dental, wellness, or healthcare brands.
Google Ads understanding (not mandatory).
Familiarity with analytics or automation tools.

SKILL REQUIREMENT

Google Ads Facebook Ads Campaign Building

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Paid Ads Expert (Facebook Ads Specialist)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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