Paid Ads & Creative Specialist (VA)

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: TYPE OF WORK

Gig

: SALARY

$1,000 per month ($6 per hour)

: HOURS PER WEEK

40

: DATE UPDATED

Aug 10, 2026

JOB OVERVIEW

About Us
YASSAS Group runs Melbourne's top-rated halal Greek restaurants — currently five venues (Southbank, Craigieburn, Docklands, Eastland, South Morang) with Mitcham opening soon. We serve authentic Greek food and drive bookings through OpenTable, direct web, and increasingly through paid Google and Meta ads.

We're growing fast and need a hands-on paid ads specialist to own our digital advertising end-to-end.

The Role
You'll be the person responsible for turning our monthly ad spend into restaurant bookings. Not vanity metrics. Not impressions. Not "brand awareness." Bookings.

You'll work remotely with full autonomy over campaign strategy, creative direction, testing, and reporting. Direct access to the owner. No layers, no politics — decisions get made and executed.

Key Responsibilities
Campaign management
Build, launch and optimise Google Ads (Search, Performance Max, YouTube) and Meta Ads (Facebook, Instagram) across all venues
Manage monthly budget across venues, campaigns and audience segments
Continuous optimisation — bid adjustments, audience refinement, keyword management, negative keywords, exclusions
Set up and maintain conversion tracking, pixels, and attribution correctly (Google Tag Manager, Meta Pixel, Conversions API)
Creative development
Ideate, brief and produce ad creatives (images, video, copy) from our brand assets
Test multiple creative angles — food photography, testimonials, offers, events, Greek family occasions
Adapt creatives per venue, audience segment and campaign objective
Work within brand guidelines (fonts, colours, tone of voice)
Testing & optimisation
Structured A/B testing on creatives, audiences, offers, and landing pages
Weekly performance reviews and adjustments
Kill underperforming campaigns fast; scale winners
Test new ad formats, placements and audience types as platforms evolve
Analysis & reporting
Weekly report to the owner: spend, cost per booking, revenue attribution, ROAS per venue
Monthly deep-dive: what worked, what didn't, next month's plan
Attribute conversions correctly across GA4, Meta Ads Manager, and OpenTable bookings
Who You Are
Must have
Minimum 2 years hands-on experience running Google Ads and Meta Ads (please don't apply if you're a "strategy person only" — this is an execution role)
Proven track record of driving bookings, leads or sales — not just impressions. Bring the numbers.
Fluent English (written and spoken) — daily communication is in English
Ability to work independently and manage your own schedule
Strong analytical mindset — comfortable with ROAS, CPA, attribution, funnels
Basic-to-intermediate design skills (Canva, Photoshop or similar)
Nice to have
Prior experience with hospitality, restaurants, or booking-driven businesses
Video editing (CapCut, Premiere, or similar)
Experience with OpenTable, Square, or restaurant booking platforms
Familiarity with landing page tools (Unbounce, Instapage, WordPress)
Understanding of Meta dynamic ads / catalogue setup
Basic SEO understanding (as a bonus, not core)
Tools You'll Use
Google Ads Manager · Meta Business Suite · Google Analytics 4 · Google Tag Manager · Canva · OpenTable (reporting) · Slack / WhatsApp for daily comms

What We Offer
Meaningful ownership over real ad spend and real results
Direct access to the owner — decisions made fast
Long-term engagement — we don't want project workers, we want a partner
Rate discussed with successful candidates based on experience and hours
How Your Success Will Be Measured
One primary KPI: cost per booking, delivered.

Everything else — impressions, clicks, CTR, engagement, followers — is a leading indicator. What we care about is:

How many bookings did your ads drive last week?
What did each booking cost us?
Is that cost trending down as we optimise?
Monthly review, transparent numbers, no hiding behind vanity metrics.

How to Apply
Send us:

Your CV
Portfolio / case studies — campaigns you've run with the actual numbers (spend, results, cost per conversion). Screenshots welcome; blur out client names if under NDA.
A one-paragraph description of your most successful campaign to date and specifically WHY it worked
Your rate (hourly or monthly retainer) and hours per week you can commit
A note on your timezone — we need overlap with Melbourne (AEST/AEDT) hours for daily comms
Send to: [email] with subject line: "YASSAS Ads VA — [Your Name]"

Applications close: 20.8.2026

We respond to every serious application. Shortlisted candidates will do a paid trial project (real campaign, small budget) before being offered ongoing engagement.

SKILL REQUIREMENT

Google Tag Manager Google Analytics Meta Business Suite

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Paid Ads & Creative Specialist (VA)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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