PERSONAL BRAND & EDUCATION CONTENT MANAGER

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TYPE OF WORK

Part Time

SALARY

$200 AUD per week

HOURS PER WEEK

20

DATE UPDATED

Sep 5, 2026

JOB OVERVIEW

PERSONAL BRAND & EDUCATION CONTENT MANAGER

Social Media Marketing | Reels | TikTok | Content Strategy -

HAIR INDUSTRY

Remote | Philippines
Part-Time Initially | Long-Term Growth Opportunity

I’m an Australian hairloss educator , hairloss clinic and salon owner and founder looking for a creative, experienced Content Manager to take ownership of my personal brand and professional education content.

I already have someone managing the regular social media content for my hair salon this is for my personal Instagram + TikTok

This role is specifically focused on my personal brand and professional hair education.

I create a LOT of content.

I need someone to help me create my course sales and gain my clients this isn’t about followers.

Videos, photos, client transformations, education, training days, behind-the-scenes footage, business content, voice notes, ideas and everyday moments.

My problem isn’t having things to talk about.

My problem is consistently turning everything I have into great content and actually getting it posted.

That’s where you come in.

WHAT I NEED FROM YOU

I want us to work together initially to create a clear content strategy.

We’ll establish:

* What we’re trying to achieve
* Who we’re speaking to
* What we want to grow
* What we want to promote
* The different areas of my personal brand
* My professional education goals
* How frequently we should be posting
* What types of content we need

You don’t need to magically understand my voice on day one.

You’ll learn that by working with me.

But once we’ve established the direction together, I need you to take charge of making it happen every single week.

I don’t want consistency to rely on whether I’ve had time to sit down and create a Reel.

YOUR MAIN RESPONSIBILITY

TAKE WHAT I GIVE YOU AND TURN IT INTO CONTENT.

I will provide the raw material (you will create what raw material is needed)

You will:

* Organise it
* D ---------- how we can use it
* Find the strongest angles
* Create the hooks
* Edit the videos
* Turn them into Reels and TikToks
* Create carousels/posts where appropriate
* Write captions
* Create supporting Stories
* Repurpose content
* Schedule it
* Post it
* Keep everything organised
* Make sure we’re consistently showing up every week

You should be able to take one folder of footage and see multiple pieces of content inside it.

If I send you a 10-minute video, you should be thinking about the Reel, TikToks, educational clips, Story content and anything else we can create from it.

INSTAGRAM & TIKTOK

You’ll be responsible for taking the content I provide and turning it into engaging content for both Instagram and TikTok.

I don’t necessarily want the exact same piece blindly posted everywhere.

You should understand how content can be adapted for each platform while still allowing us to work efficiently and repurpose what we create.

You need to be FAST and confident with short-form video editing.

I don’t want footage sitting unused for weeks because nobody has had time to do anything with it.

KEEP ME CONSISTENT

This is a huge part of the role.

I need someone who keeps the content moving.

You’ll maintain the content calendar and know:

What’s being posted this week?
What’s already edited?
What’s waiting for approval?
What content do we have available?
What are we missing?
What do you need me to film next?

I don’t want to have to remember to ask you what content you need.

I want YOU to ask ME.

For example:

“This is what we’re posting next week. I have four pieces ready, but I need you to film these two things for me.”

Or:

“We need more content around this topic. Can you answer these three questions on camera and send them to me?”

That’s the relationship I’m looking for.

PERSONAL BRAND

You’ll work closely with me to understand my personal brand over time.

My content covers areas including:

Hair | Hair Loss | Business | Education | Leadership | Founder Life | Behind the Scenes | Personal/Lifestyle

Some content is fun and fast.

Some is educational.

Some is opinion or founder-led.

Some is very personal.

And some of the work we do with hair-loss clients can be extremely emotional.

I need someone who understands storytelling and human emotion, not just transitions and trending audio.

As we work together, I want you to become increasingly confident at recognising:

“This sounds like her.”

And equally:

“She would never post this.”

PROFESSIONAL HAIR EDUCATION

A major part of the role will also be consistently marketing and growing my professional hair education.

I don’t only want to post when I’m selling training.

We need to consistently nurture the audience so hair professionals:

Discover me → Learn from me → Follow me → Trust me → Engage → Eventually want to train with me.

You’ll help create and publish content around:

* Education
* Training days
* My expertise
* Student results
* Student transformations
* Testimonials
* Behind the scenes
* Industry education
* FAQs
* Common objections
* Case studies
* Success stories
* Upcoming training
* Educational tips
* Content that builds authority
* Content that nurtures potential students

You’ll also help engage with the audience, respond to comments and appropriate DMs, and identify what potential students are asking about so we can create more content around those topics.

I don’t want spammy sales outreach.

I want genuine community building and consistent nurturing.

BRING ME IDEAS

Although I’ll provide lots of the raw content and we’ll set the strategy together, I don’t want to be responsible for thinking of everything forever.

Once you understand the goals, I want you to start bringing ideas to me.

Tell me:

What should we create?
What are we missing?
What should I film?
What should we talk about more?
What performed well?
What should we repeat?
What are people asking us about?

I want someone who becomes another creative brain behind the brand.

HAIR & BEAUTY EXPERIENCE

Experience creating content within the hair or beauty industry is strongly preferred.

Particularly:

Hair salons
Hair extensions
Haircare
Hair loss
Beauty brands
Beauty educators
Hair educators
Beauty/hair personal brands

You need a strong visual eye and an understanding of what makes hair and beauty content engaging.

YOU NEED MORE THAN EDITING SKILLS

Yes, you need to be excellent and FAST with CapCut, Canva, Instagram, TikTok or similar tools.

But I’m looking for someone with real marketing knowledge, not simply a video editor.

You should understand:

* Social media marketing
* Content strategy
* Personal branding
* Short-form video
* Storytelling
* Hooks
* Viewer retention
* Audience nurturing
* Community engagement
* Organic growth
* Calls to action
* Analytics
* Lead generation
* Content that converts

WHO I’M LOOKING FOR

You’re creative, proactive and organised.

You’re a strong short-form video editor.

You have a great eye for hair/beauty content.

You understand marketing, not just design.

You can take a lot of raw footage and turn it into organised content.

You can manage a content calendar and keep us consistently posting.

You don’t need constant instructions.

You ask for what you need.

You bring ideas.

And you’re interested in becoming genuinely invested in growing the brand.

THE OPPORTUNITY

This role will initially be part-time.

However, I own multiple businesses and brands, so there is significant potential for growth.

If you nail this role, there is potential for more hours, more responsibility and long-term work with me.

I’m looking for someone who can eventually take full ownership of keeping my content organised, created and consistently published, while we continue developing the strategy together.

How to use MANYCHAT is a bonus!

HOW TO APPLY

Please send:

1. A short introduction about your marketing and social media experience.

2. Your portfolio, including Reels and TikToks you have personally edited.

3. Links to social media accounts you have worked on, explaining exactly what you were responsible for.

4. Hair & beauty experience. Tell me about any hair, beauty, salon, clinic, education or personal-brand accounts you’ve worked with.

5. Marketing results. Show me any examples where your content helped increase reach, engagement, followers, enquiries or sales.

6. Tell me about a brand where you were responsible for keeping the content consistently moving. How did you plan it, organise the raw content and make sure posts actually went out every week?

7. Tell me which editing/design tools you’re strongest in and approximately how quickly you can turn raw footage into a finished Reel or TikTok.

8. Tell me your availability and hourly rate in AUD.

IMPORTANT

Please begin your application with the words:

CONTENT FIRST

This is simply so I know you’ve actually read the full job description.

Applications that don’t begin with CONTENT FIRST will not be considered.

Shortlisted candidates will be invited to complete a short paid editing task before final interviews.

SKILL REQUIREMENT
Social Media Content Creation Social Media Video Editing Social Media Marketing
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