Any
8
TBD
Jan 28, 2026
Luxury Beauty Brands | Performance-Driven | Strategy-First
About the Role
We are hiring an elite Paid Ads Manager to own and scale paid advertising across a multi-brand beauty ecosystem, including:
Aavya Hair Studio – luxury hair extension salon (local lead generation)
Aavya Hair – premium raw hair extension e-commerce brand
Hair Launch Academy – coaching programs, webinars, and live trainings for beauty professionals
This is not a plug-and-play role.
We are looking for a strategic thinker who understands psychology, funnels, testing frameworks, and performance optimization—and can think independently without being micromanaged.
If you need step-by-step instructions for every campaign, this role is not for you.
WHAT YOU’LL BE RESPONSIBLE FOR
Paid Advertising Strategy & Execution
Build, launch, and scale Meta
Develop custom strategies per brand (local services, e-commerce, webinars)
Choose the right campaign objectives, audiences, and creative angles
Implement testing frameworks (creative, copy, audience, offer, landing pages)
Optimize daily based on performance—not assumptions
Funnel & Conversion Optimization
Understand full funnels: ad ? landing page ? booking / checkout / webinar
Work closely with automations and CRM systems (GoHighLevel preferred)
Identify drop-off points and recommend improvements
Collaborate on landing page and offer testing
Creative Direction (Not Just “Run the Ads”)
Provide clear creative guidance (hooks, angles, UGC styles, formats)
Analyze winning creatives and scale intelligently
Know what works for beauty, luxury, and education markets
Test short-form video, static, carousel, and storytelling ads
Data, Testing & Performance
Monitor KPIs daily (CPL, CPA, ROAS, CTR, conversion rate)
Scale winners, kill losers quickly
Understand attribution and platform data nuances
Provide clear, concise performance reports with insights—not fluff
WHAT WE ARE LOOKING FOR (NON-NEGOTIABLE)
You MUST:
Have proven experience running Meta and Google Ads profitably
Understand local service ads, e-commerce, and webinar funnels
Be confident testing and making decisions independently
Know how to read data and adjust strategy without waiting for approval
Be proactive, detail-oriented, and highly organized
Communicate clearly and professionally
Be comfortable managing multiple ad accounts and brands
Strong Preference If You:
Have experience with beauty, salons, e-commerce, or coaching programs
Have worked with GoHighLevel, Shopify, Stripe, Calendars
Understand luxury positioning and premium pricing
Have scaled accounts beyond “starter budgets”
WHAT SUCCESS LOOKS LIKE IN THIS ROLE
Salon ads consistently generate qualified, booked consultations
Hair brand ads generate profitable sales and repeat buyers
Coaching ads fill webinars, live trainings, and high-ticket programs
Clear testing cadence and documented learnings
You bring ideas, angles, and strategies—not just execution
REPORTING & COMMUNICATION
Weekly performance summary (what worked, what didn’t, what’s next)
Clear recommendations for scaling or pivoting
Ownership mentality—you treat ad spend like it’s your own money
COMPENSATION
Competitive monthly retainer (based on experience)
Performance bonuses available for strong results
Long-term opportunity with multiple brands and growing ad spend
HOW TO APPLY (IMPORTANT)
To be considered, applicants must submit:
A brief overview of your paid ads experience
Examples of campaigns you’ve run (industry, objective, results)
Your approach to testing and scaling ads
Why you believe you’re a strong fit for luxury beauty + education brands
Applicants who submit generic responses will not be considered.
FINAL NOTE
We are building serious brands with serious revenue goals.
This role is for a high-level media buyer who wants ownership, autonomy, and room to scale.
If you’re strategic, sharp, and results-driven—we want to talk.