Outbound Marketing VA

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TYPE OF WORK

Part Time

SALARY

3.50

HOURS PER WEEK

30

DATE UPDATED

Aug 18, 2026

JOB OVERVIEW

About the Role

We're looking for a driven, detail-oriented Outbound Sales VA to own top-of-funnel prospecting across email, phone, and LinkedIn. You'll be the first point of contact for potential clients — researching leads, initiating outreach, and booking qualified calls for the sales team. This is a great fit for someone who is comfortable with high-volume outreach, follows a process, and knows how to personalize at scale without losing efficiency.

Key Responsibilities


Email
Outreach

Build and maintain targeted prospect lists using CRM and lead-gen tools
Write and send personalized cold email sequences (with light copy customization per segment)
Manage follow-up cadences and track opens/replies
Log all activity and responses in the CRM

Cold Calling

Make outbound calls to prospects from provided lists/scripts
Qualify leads against a defined ICP (ideal customer profile)
Handle basic objections and route qualified leads to discovery calls
Leave effective voicemails and follow up via email/LinkedIn when calls go unanswered

LinkedIn Outreach

Send connection requests and personalized InMail/DM sequences
Engage with prospect content (comments, likes) to warm up leads before outreach
Manage LinkedIn Sales Navigator lists and track engagement
Coordinate LinkedIn touches with email/call cadences for a multi-channel approach

General

Maintain accurate, up-to-date records in the CRM (contacts, notes, deal stage)
Report weekly on outreach volume, response rates, and booked meetings
Continuously test and refine messaging based on what's converting
Flag interested/high-intent leads immediately to the sales lead
Requirements
1+ years of experience in outbound sales, SDR/BDR work, or lead generation
Strong written English with the ability to write persuasive, concise copy
Comfortable making 30+ cold calls per day
Experience with CRM tools (e.g., HubSpot, Close, Pipedrive) and LinkedIn Sales Navigator
Familiarity with email tools (e.g., Apollo, Instantly, Lemlist, Mailshake) a plus
Self-starter who can work independently and hit weekly activity targets
Reliable internet connection and quiet space for calls

Nice to Have
Experience selling B2B services (marketing, consulting, or agency services)
Familiarity with Sales Navigator boolean search and list-building
Prior experience in a fully remote/async team environment

Metrics of Success
Weekly outbound volume (emails sent, calls made, LinkedIn touches)
Response/connect rate
Number of qualified meetings booked per week
Lead-to-opportunity conversion rate

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