Organic Social Media Content Manager

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TYPE OF WORK

Full Time

SALARY

TBC based on expereince

HOURS PER WEEK

40

DATE UPDATED

Sep 5, 2026

JOB OVERVIEW

Full-Time Remote - Australian Health & Wellness Brand

The Lucy Rose Clinic is looking for an exceptional Organic Social Media & Content Manager to own and grow our organic social presence.

We don't want someone who simply fills a content calendar.

We want someone who understands hooks, customer psychology, storytelling, content trends and what makes people stop, watch, engage and take action.

You Will Own
Organic strategy across Instagram, Facebook, TikTok, YouTube and LinkedIn
Identify and develop other opportunities including Pinterest, YouTube Shorts, Facebook Groups and emerging channels
Build and manage the content calendar
Write scroll-stopping hooks, captions, CTAs and short-form video scripts
Create Reels, Shorts, carousels, stories and platform-native posts
Turn practitioner/expert videos into multiple pieces of engaging content
Create high-quality assets in Canva and edit short-form video
Schedule and publish content across channels
Manage community engagement, comments and appropriate DMs
Grow organic reach, followers, engagement, traffic and leads
Analyse watch time, retention, saves, shares, engagement, clicks and leads
Identify what's working, why it's working and what we should create next
Spot trends, competitor activity and content opportunities proactively
Continually test new hooks, formats, channels and organic growth ideas
We Want Someone Who
Writes exceptional English
Is genuinely excellent at hooks, storytelling and copywriting
Understands customer psychology
Has demonstrated experience growing brands organically
Understands that content needs to be different across TikTok, Instagram, YouTube, Facebook and ----------
Has strong Canva and short-form video editing skills
Understands organic social growth — not just paid advertising
Uses data to make better creative decisions
Is proactive, creative and commercially minded
Can independently own our social presence rather than waiting for instructions
Ideally has experience in health, wellness, beauty or female-focused brands

We want someone who looks at our channels and thinks:

“Here's what you're missing. Here's what I'd change. And here's what we should test next.”

You'll work closely with our marketing management, analytics, paid media, SEO and GHL teams.

To Apply

Please send:

1. A short video introduction

2. Your CV and portfolio

3. Complete this short content challenge:

A. Write 5 Reel hooks for women aged 40–60 who eat well and exercise but are still gaining weight and feeling exhausted.

B. Choose your strongest hook and write a 30–45 second Reel script.

C. Show us one piece of organic social content you personally created that you're proud of. Tell us what you contributed and how it performed.

D. Review The Lucy Rose Clinic's current organic social presence and tell us in 150 words maximum:

What would you change?
What opportunity/channel are we missing?
What would you test first?

Please include your expected monthly salary in AUD and confirm that you can work full-time Australian business hours.

NO AGENCIES. We are hiring directly.
Please note: applications without an introductory video will not be reviewed. Thanks

SKILL REQUIREMENT
Social Media Content Creation Social Media Management Digital Marketing
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