Part Time
$6-9/hour
25
Feb 25, 2026
Organic Growth & Community Marketing Specialist (Part-Time)
About Frontline Optics:
Frontline Optics is a premium eyewear brand built for First Responders. We focus on durability, function, and earning trust through authenticity—not hype. Our growth strategy prioritizes organic traffic, community engagement, and long-term brand loyalty over paid ads and discount-driven tactics.
The Role:
We are hiring an Organic Growth & Community Marketing Specialist to grow organic traffic, brand awareness, and non-paid revenue through authentic engagement and content across social and community-driven platforms.
This role is not about hard selling or spamming links. It’s about participating in conversations, providing value, and creating curiosity that naturally leads people to discover our brand.
Core Responsibilities:
• Schedule and post social media content
• Comment and engage on relevant Instagram and
• Participate meaningfully in
• Write Reddit comments and threads that add value (no selling)
• Repurpose existing brand content across platforms
• Create short-form content for Instagram and TikTok
• Suggest content ideas needed from the founder
• Monitor comments and conversations and flag opportunities or issues
Time split: ~60% engagement / ~40% content creation
Secondary Responsibilities
• Writing blog content (as needed)
• Identifying trends and recurring conversation themes
Brand Voice & Guidelines
• Educational, personal, insider tone
• Speak naturally and authentically (training provided)
• No competitor mentions
• No discount pushing
• No hard selling
• Soft problem ? solution framing only
• Donation mentions acceptable when relevant
• No “hero” language
Autonomy & Approval
• Pre-approved short engagement comments can be posted freely
• Longer posts, educational threads, or personal storytelling require approval
• When unsure ? ask for clarification
KPIs & Success Metrics
Success is measured using a mix of hard metrics and directional trends:
• Organic website traffic growth
• Lift in revenue not attributed to paid media
• Referral traffic from social and community platforms
• Engagement quality
• Qualitative wins (mentions, screenshots, DMs)
Reporting cadence:
• Weekly summary
• Monthly KPI deep dive
Requirements (Must-Have)
• Prior experience with Instagram and
• Prior Reddit brand participation
• Comfortable clarifying content needs
• Ability to repurpose images and B-roll
• Strong written communication
• Comfortable with US-based audiences
Hours & Schedule
• 20–25 hours per week to start
• Opportunity to scale
• Small US overlap required
• Start time: 6:00 AM Philippines time
Compensation & Trial Period
• $6–$9 USD per hour
• 90-day trial period
• Rolling 90-day contracts if successful
• Performance bonuses tied to KPIs
Application Instructions
1. Review our website
2. Submit a short recorded video explaining your organic growth strategy for the first 30, 60 and 90 days in detail. Video should not exceed 5 minutes.
3. Provide Resume with previous experience listed.
Applications should be sent to
Subject Line: Organic Growth and Community Marketing Specialist - {your name}
***Applications without a recorded video will not be considered.***