Now Hiring: Digital Marketing Specialist / Social Media Specialist

Position Overview

Job Title: Digital Marketing Specialist / Social Media Specialist
Department: Marketing
Reports To: Marketing Manager
Employment Type: Virtual Assistant (Remote, Contract)
Location: Fully Remote

About Aurora InfoTech

Aurora InfoTech is a dynamic, mission-driven technology company dedicated to delivering innovative solutions for businesses. We are a team that thinks boldly, moves swiftly, and leaves a positive footprint in everything we do. As part of the Aurora InfoTech family, you'll be encouraged to bring your whole self, speak up with ideas, and help shape a brand that genuinely connects with the clients and businesses we serve.

We're looking for a talented, data-savvy digital marketer to lead the strategy, execution, and measurement of Aurora InfoTech's digital marketing efforts. This is a virtual assistant role ideal for a self-starter who thrives in an async, remote-first environment and is energized by building client relationships, crafting campaigns, and driving real results through social media and digital channels.

What You'll Do

Strategy & Planning
— Develop and maintain an annual digital marketing roadmap aligned with Aurora InfoTech's business objectives and mission to deliver innovative solutions for our B2B clients
— Define digital marketing strategy including channel mix, audience targeting, and campaign themes that reflect our values and resonate authentically
— Conduct competitive analysis and identify emerging digital marketing trends and opportunities
— Set quarterly and annual performance goals and KPIs; champion a growth mindset by regularly reflecting on what we learned and how we can improve

Campaign Execution
— Plan, create, and execute integrated digital campaigns across social media, email, and paid advertising with scrappy excellence — balancing speed and quality without compromise
— Develop and maintain a content calendar for all social media channels
— Manage paid advertising campaigns (Google Ads, social ads, display) including setup, optimization, and budget allocation
— Collaborate with content creators, designers, and cross-functional teams to produce on-brand digital assets; bring your whole self and perspective to these conversations
— Ensure consistent brand voice and messaging across all digital touchpoints

Analytics & Performance Reporting
— Track and analyze campaign performance against KPIs (reach, engagement, conversion, ROI, etc.)
— Generate monthly performance reports with insights and recommendations; use data to tell the story of our impact
— Use data to identify optimization opportunities and inform future strategy; experiment boldly and learn from results
— Monitor digital marketing metrics and dashboards; communicate findings to leadership with clarity and actionable insights

General Responsibilities
— Stay current with digital marketing tools, platforms, and best practices
— Manage digital marketing budget and vendor relationships
— Support broader marketing initiatives and special projects as needed
— Contribute to a collaborative, innovative culture where diverse perspectives strengthen our work and our client impact

Required Qualifications
— 3–5 years of professional digital marketing experience
— Demonstrated expertise in social media marketing and paid advertising platforms
— Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics)
— Proficiency with social media management tools and ad platforms (Meta, Google, LinkedIn, etc.)
— Excellent written and verbal communication skills in English
— Ability to manage multiple campaigns and priorities simultaneously in a remote environment
— Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent professional experience

Preferred Qualifications
— Experience with marketing automation platforms (HubSpot, Apollo.ai, LinkedIn Navigator, YouTube, etc.)
— Google Analytics or Google Ads certification
— Knowledge of SEO and content marketing best practices
— Experience in SaaS, technology, or B2B marketing
— Familiarity with project management and collaboration tools (Teams, Halo, etc.)

Skills & Competencies
— Strategic Thinking: Ability to plan at both the campaign and channel level
— Data Analysis: Comfort interpreting marketing analytics and turning data into decisions
— Creative Problem-Solving: Bold thinking to find new approaches and test ideas
— Scrappy Excellence: Delivering quality work efficiently without compromising what matters
— Communication: Clear, professional written and verbal communication
— Growth Mindset: Curiosity, continuous learning, and resilience through iteration
— Collaboration: Works well asynchronously across remote teams
— Tech Adaptability: Quick learner of new platforms, tools, and workflows

What We're Really Looking For

We're seeking someone who embodies our five core values:
Growth Mindset — Embraces continuous learning and improvement
Empowered Voice — Speaks up with ideas, feedback, and perspective
Community Impact — Recognizes that our work goes beyond metrics and touches the businesses we serve
Scrappy Excellence — Delivers quality at speed without cutting corners on what matters
Collaborative Innovation — Understands that the best thinking happens alongside others

If you're energized by working as part of a family that thinks boldly, acts swiftly, and leaves positive footprints — this is your role.

How to Apply

Submit your application including:
— Updated resume or CV
— Brief cover letter describing your relevant digital marketing experience
— Links to campaigns, social media pages, or portfolio samples you've managed (if available)

We review applications on a rolling basis.

Aurora InfoTech is an equal opportunity employer that values diversity, inclusion, and the unique perspectives each tea ---------- mber brings to our work.