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TYPE OF WORK
Part Time
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SALARY
N/A
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HOURS PER WEEK
10
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DATE UPDATED
Sep 8, 2026
We're seeking a passionate and culturally attuned Music Publicist to champion Australian artists in international markets. This is a flexible freelance role at 2 hours per day, perfect for someone who lives and breathes contemporary music.
Your primary mission is to secure press coverage and media placement for Australian artists across the USA, UK, Australia, and Southeast Asia. You'll be the bridge between our artists and the right publications, journalists, bloggers, and influencers, identifying opportunities and crafting compelling pitches that resonate with each platform's unique audience.
What You'll Do
● Develop and execute targeted media strategies for Australian artists seeking international exposure
● Identify and pitch to relevant publications, journalists, influencers, and media outlets across USA, UK, Australia, and Southeast Asia
● Craft compelling, platform-specific press releases and pitch copy that captures an artist's essence and demographic appeal
● Maintain a deep, current understanding of music media landscape across multiple regions, from traditional publications to emerging digital platforms
● Leverage knowledge of Instagram and TikTok influencer ecosystems to identify collaboration and coverage opportunities
● Build and nurture relationships with key media contacts and influencers
● Analyze artist demographics and tailor pitches to reach the right audience on the right platform
● Communicate professionally via email and maintain detailed campaign records
What We're Looking For
Essential
● Deep understanding of contemporary music culture and the current music media landscape
● Expertise in music-focused platforms on Instagram and TikTok—including understanding influencer ecosystems and how they impact music discovery
● Strong copywriting skills with the ability to adapt tone and messaging for different publications and audiences
● Meticulous attention to detail and organizational skills
● Excellent written communication via email; ability to craft professional, personalized pitches
● Genuine love of music and demonstrated cultural awareness of modern, contemporary artists
● Ability to analyze artist demographics and identify the right platforms and publications for placement
● Familiarity with USA, UK, and Australian music press landscapes
Desirable
● Previous experience in music PR, music journalism, or music media
● Established relationships with music journalists, bloggers, or influencers
● Familiarity with Southeast Asian music media landscape
● Knowledge of music industry trends and emerging artist markets
Application Screening Question
To help us assess your fit, please respond to the following before submitting your CV:
An Australian artist we're working with creates dreamy indie electronic songs blending post-punk textures, warped electronics, and unexpectedly tender pop moments. Their sound is experimental, conceptual, and deeply influenced by '80s acts like Blue Nile and Prefab Sprout. They're at the intersection of dream pop, art pop, and hypnagogic pop… introspective, hazy, and emotionally nuanced.
Where would you pitch this artist to get press coverage in the USA, UK, and Australia? Please name at least 10 specific publications, platforms, or journalists/influencers, explain why each would be a good fit for this artist, and outline your pitch approach for each.
Position Details
● Hours: 2 hours per day
● Type: Part Time
● Compensation: Send through your per hour rate in AUD
● Location: Remote
How to Apply
Please submit:
● Your response to the screening question above
● A brief CV or portfolio highlighting relevant experience
● Examples of your writing or pitches (if available)
● Your proposed rate or rate range
We're excited to hear from publicists of all experience levels. From seasoned music PR professionals to passionate music enthusiasts with strong communication skills. We value cultural knowledge, strategic thinking, and genuine passion for music above rigid experience requirements.
