Meta ads Specialist

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: TYPE OF WORK

Any

: SALARY

$4.5-$5.5 an hour depending on the exp

: HOURS PER WEEK

10

: DATE UPDATED

Sep 29, 2026

JOB OVERVIEW

META ADS SPECIALIST – RECRUITMENT LEAD GENERATION

We are looking for an experienced Meta Ads Specialist to help us run and optimize Facebook/Instagram advertising campaigns focused on recruiting Door-to-Door Sales Representatives across the United States.

Our goal is simple: generate a consistent flow of qualified applicants who are genuinely interested in D2D sales opportunities.

We are looking for someone who understands that getting cheap leads isn't enough — we need quality applicants who can actually be contacted and screened.

RESPONSIBILITIES
Create, launch, manage, and optimize Meta (Facebook & Instagram) ad campaigns.
Develop recruitment-focused campaigns targeting potential D2D sales representatives in the U.S.
Research and test different audiences, locations, creatives, ad copy, and campaign strategies.
Create and test different ad creatives and copy to improve lead quality and conversion rates.
Set up and manage Meta Lead Forms and lead-generation campaigns.
Monitor campaign performance, including CPL, CTR, CPM, lead volume, and lead quality.
Analyze campaign data and make adjustments based on performance.
Identify and scale campaigns/ad sets that are producing quality applicants.
Troubleshoot underperforming campaigns and continuously test new approaches.
Help improve the recruitment funnel from the initial ad click through lead submission.
Provide regular performance reports and clear recommendations for improvement.
Keep track of campaign spending and ensure the budget is being used efficiently.
Stay updated on Meta Ads best practices and platform changes.
REQUIREMENTS
At least 1 year of hands-on Meta Ads experience.
Proven experience running Lead Generation campaigns.
Experience with Facebook Ads Manager and Meta Business Suite.
Strong understanding of audience targeting, campaign structure, A/B testing, and optimization.
Ability to analyze campaign data and make decisions based on performance.
Experience generating leads for recruitment, sales, or similar campaigns is a strong advantage.
Good understanding of U.S. targeting and different U.S. markets is a plus.
Able to work independently and take initiative.
Strong communication and reporting skills.
Must be comfortable testing different strategies rather than simply maintaining existing campaigns.
IMPORTANT – PROOF OF EXPERIENCE REQUIRED

Please provide proof of your previous Meta Ads work.

Include:

Examples/screenshots of campaigns you have managed.
Previous campaign results and key metrics such as CPL, CTR, CPM, conversion rate, and number of leads generated.
Examples of successful lead-generation campaigns.
A brief explanation of what you personally did to improve the campaign results.

Please remove or hide any confidential client information.

Applications without any proof of previous Meta Ads work may not be considered.

ABOUT THE PROJECT

We are recruiting Door-to-Door Sales Representatives across the U.S. for fiber internet sales opportunities.

The person hired will be responsible for helping us build a reliable recruitment pipeline through Meta Ads. We want to test different creatives, audiences, and strategies to find what produces the highest-quality applicants, not simply the most leads.

If you have a proven track record of generating quality leads through Meta Ads and can show us your previous results, we'd like to hear from you.

HOW TO APPLY

Start your application with the word "APPLE" so we know you have read the entire job description.

Please also include:

1. Your Meta Ads experience and how many years you've been running campaigns.
2. A brief description of your previous lead-generation experience.
3. Proof of previous work/results (screenshots, case studies, or campaign examples).
4. Your experience with recruitment or U.S.-based campaigns, if any.
5. Your expected hourly rate or monthly rate.
6. Your availability and how many hours per week you can dedicate to this project.

We are looking for someone who can start soon and potentially work with us on an ongoing basis if the campaigns perform well.

SKILL REQUIREMENT

Facebook Ads Audience Engagement Meta Business Suite

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Meta ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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