AlgoGroup

Meta Retargeting Specialist (Shopify) - WFO ONLY - Accomodation Available

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: TYPE OF WORK

Full Time

: SALARY

800

: HOURS PER WEEK

40

: DATE UPDATED

Feb 21, 2026

JOB OVERVIEW

About Us:
AlgoGroup is building a pet-focused platform combining distribution, e-commerce, and veterinary-led trust. We’re moving fast and hiring a small founding team — people who take ownership, execute with high standards, and care about measurable results. If you want to be early in a team where your work has visible impact (and where you’ll learn quickly), you’ll fit in here.

A) About the role

We operate two established pet businesses:

(i) a Shopify e-commerce platform, and
(ii) a veterinary clinic.

Both have 10+ years of customer history and a deep base of warm customers. Our growth strategy is simple: aggressively retarget warm audiences (not broad discovery). A large portion of our customer database is WhatsApp-first (phone numbers, limited email).

Your job is to turn our customer lists (WhatsApp / email exports) + website visitors into a disciplined Meta ---------- engine across Facebook, Instagram, and WhatsApp that drives measurable purchases and voucher redemptions.

B) Work arrangement:
Work From Office (Philippines). We are near Pasig. Accomodation Can Be Provided.

C) What you will own (core responsibilities)

1. Meta retargeting engine (primary)
i. Build and manage Meta ---------- campaigns across Facebook / Instagram / WhatsApp inventory
ii. Create and maintain Custom Audiences from customer lists (especially WhatsApp phone lists) and segment them (active, lapsed, high-LTV, etc.)
iii. Build behavior-based audiences (7/14/30 day visitors, ViewContent/ATC/IC, etc.) + exclusions (purchasers, recent redeemers)
iv. Set up clean retargeting structure: sequencing, windows, frequency control, suppression
v. Run Dynamic Product Ads / catalog retargeting where appropriate (Shopify)

2. Tracking & measurement (critical)
i. Ensure Meta Pixel + CAPI works properly on Shopify (event QA: ViewContent / AddToCart / InitiateCheckout / Purchase)
ii. Enforce UTM discipline for all WhatsApp/email links and paid ads
iii. Maintain a simple weekly performance report (spend, purchases, ROAS/MER as applicable, CPA, top audiences/creatives, key learnings, next actions)

3. What we are NOT looking for
i. Awareness/discovery campaign focus
ii. “Growth hacker” generalist
iii. SEO/content role

This is a performance + tracking role focused on warm audiences and retargeting.

D) Requirements (must-have)

i. 2+ years running Meta retargeting for e-commerce (Shopify preferred)
ii. Hands-on experience with Meta Pixel + CAPI
iii. Strong with Custom Audiences from phone-based lists (formatting, segmentation, exclusions)
iv. Understands Meta placements/inventory across FB/IG/WhatsApp and can explain when/why to use each
v. Can communicate clearly with an internal ops team (Shopify/funnel work handled internally)

E) Other Attributes
i. Dynamic Product Ads / product catalogs
ii. GA4/GTM familiarity (enough to QA UTMs and funnel flow)
iii. Google remarketing experience (bonus only)

SKILL REQUIREMENT

Google Analytics Facebook Ads Shopify

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AlgoGroup

Meta Retargeting Specialist (Shopify) - WFO ONLY - Accomodation Available

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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