Meta Paid Media Specialist (Creative Testing & Performance)

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: TYPE OF WORK

Part Time

: SALARY

$80-120/ week USD

: HOURS PER WEEK

10

: DATE UPDATED

Mar 30, 2026

JOB OVERVIEW

About EMK Skincare

EMK is a luxury biotech skincare brand rooted in clinical performance and plant-based biotechnology. Our formulas are powered by AgaveFlora-V™, designed to support skin renewal, resilience, and long-term skin health.

Our marketing approach is education-led, intentional, and performance-driven — not aggressive or discount-driven.

Role Overview

We are hiring a Meta (Facebook & Instagram) Paid Media Specialist to help us identify what creative and messaging actually drives performance.

This is not a high-budget scaling role.

We are currently working with a ~$25/day ad spend and are focused on testing, learning, and building a strong foundation before scaling.

This role is ideal for someone who can:

think strategically
analyze creative deeply
generate insights from limited data
What You Will Own

You will be responsible for:

Testing and optimizing paid media performance
Identifying high-performing creative and messaging
Providing insights that improve email, website, and content strategy
Helping determine what should scale as the brand grows

This is a performance + insight-driven role, not just execution.

Key Responsibilities

1. Meta Campaign Testing & Optimization (Core)

Build and manage Meta (Facebook & Instagram) campaigns
Test creative, messaging, and audiences
Optimize campaigns based on performance

2. Creative Testing & Selection

Select content from existing brand assets (Instagram, creative library)
Identify which visuals and formats perform best
Recommend what new content should be created based on results

3. Creative Pattern Analysis (Weekly)

Analyze competitor and industry ads (skincare, beauty, luxury)
Identify patterns in high-performing creative and messaging
Provide weekly examples of strong ads and explain why they work

4. Cross-Channel Feedback Loop

Translate paid media insights into recommendations for:

email marketing (Klaviyo flows and campaigns)
website messaging and landing pages
Collaborate with internal team (copy + lifecycle) to improve performance across channels

5. Content Recommendation Support

Review EMK’s Instagram and content library
Recommend which posts should be used for paid media
Suggest improvements to content based on performance trends

6. Performance Insights & Reporting

Provide weekly insights, including:
what worked
what didn’t
what should be tested next
Deliver clear, actionable recommendations (not just data)
Budget Context (Important)

Our current ad spend is approximately $25/day.

This role is focused on:

testing and learning
identifying high-performing creative and messaging
building a foundation before scaling

Ad spend is separate from your compensation.

Requirements
2–4+ years experience running Meta ads (Facebook & Instagram)
Strong understanding of creative testing and performance analysis
Ability to work with small budgets and extract insights
Experience in skincare, beauty, or lifestyle brands preferred
Strong analytical thinking and attention to detail
Important

This role is NOT:

a high-budget media buying role
focused on scaling spend quickly
dependent on discounts or aggressive tactics
an agency gig

We are a luxury skincare brand and require thoughtful, brand-aligned execution.

Compensation & Hours
Hours: Approximately 10 hours per week
Rate: $8–$12/hour (based on experience)
Estimated Weekly Pay: $80–$120 USD

This is a focused, strategy-driven role with opportunity to grow as performance improves and ad spend increases.

Growth Opportunity

As performance improves, this role can expand into:

increased hours
higher compensation
ownership of a larger paid media budget

We are looking for a long-term partner to grow this channel with us.

To Apply

Please include:

Examples of Meta campaigns you have worked on (screenshots or summaries)
How you approach testing with a small budget
Review our Instagram and select 2–3 posts you would use for ads — and explain why
How you would structure your first 2 weeks of testing with a $25/day budget
Share 1–2 examples of skincare or beauty ads you think are effective — and explain why

SKILL REQUIREMENT

Meta Pixel Facebook marketing Facebook Ads

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Meta Paid Media Specialist (Creative Testing & Performance)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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