Meta Paid Media Specialist

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TYPE OF WORK

Part Time

SALARY

$7/hour

HOURS PER WEEK

20

DATE UPDATED

Mar 31, 2026

JOB OVERVIEW

Role Overview:
We’re looking for a Paid Media Specialist with a strong focus on Meta (Facebook & Instagram) advertising. This role will support the setup, management, and optimization of ad campaigns, while ensuring accurate tracking and performance visibility across accounts.
The ideal candidate is both strategic and technical, someone who can manage campaigns while also handling tracking setup, troubleshooting, and performance analysis.

Key Responsibilities:
? Manage and optimize Meta ad campaigns across multiple accounts
? Monitor performance and make data-driven adjustments to improve results
? Set up, configure, and troubleshoot tracking systems (Meta Pixel, events, conversions,etc.)
? Ensure accurate attribution and campaign tracking across platforms
? Work with landing pages and funnels to ensure proper tracking and performance
? Maintain organized reporting and provide clear visibility on campaign performance
? Collaborate with the client on strategy, testing, and optimization efforts

Required Skills & Experience
? Strong hands-on experience managing Meta (Facebook/Instagram) ad campaigns
? Solid technical understanding of tracking setup (Meta Pixel, event tracking, conversionsAPI, etc.)
? Ability to troubleshoot tracking issues and ensure data accuracy
? Experience optimizing campaigns for performance (CTR, CPA, ROAS, etc.)
? Strong attention to detail and ability to manage multiple campaigns

Nice to Have (Bonus Skills)
? Experience with Google Ads and/or YouTube Ads
? Experience with TikTok Ads
? Familiarity with multi-platform campaign strategies
? Experience working with eCommerce or lead generation campaigns

What Success Looks Like
? Well-managed, optimized Meta campaigns with clear performance improvements
? Accurate and reliable tracking across all campaigns
? Clean reporting and strong visibility into results
? Proactive communication and consistent execution

Additional Notes
? This is a flexible, part-time role (10 to 25 hours per week)
? Work hours are flexible, but meeting deadlines and deliverables is critical
? Strong emphasis on professionalism, accountability, and ethical time tracking (hours logged should reflect actual work completed)

SKILL REQUIREMENT
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