Meta Media Buyer | E-Commerce & Direct Response (3+ Years Experience)

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: TYPE OF WORK

Part Time

: SALARY

TO BE DISCUSSED

: HOURS PER WEEK

15

: DATE UPDATED

Oct 12, 2026

JOB OVERVIEW

**SENIOR PERFORMANCE MEDIA BUYER (META ADS) | E-COMMERCE & DIRECT RESPONSE**

**Minimum 3+ Years Experience | €100,000+ Verified Ad Spend Managed | Performance-Driven Brands**

We are looking for a highly experienced, analytical, and results-driven **Senior Meta Media Buyer** to manage and scale paid advertising campaigns across multiple direct-to-consumer (DTC) e-commerce brands.

Our portfolio includes US-based supplement brands, health and wellness products, and consumer e-commerce brands operating in Germany and international markets.

**This is strictly a senior-level position. We are not looking for beginners, junior media buyers, or individuals who have only completed online courses.**

We need someone who understands direct-response advertising at a high level, makes decisions based on data, identifies winning creatives, scales profitable campaigns, and takes full ownership of performance.

### YOUR RESPONSIBILITIES

**1. Meta Ads Management & Scaling**

- Independently manage, optimize, and scale Meta Ads campaigns across multiple e-commerce brands.
- Develop and execute performance-driven media buying strategies focused on profitable customer acquisition.
- Manage campaign structures, budgets, audience testing, retargeting, and creative testing.
- Identify winning campaigns and scale them without sacrificing profitability.
- Monitor account performance daily and proactively address underperforming campaigns.
- Develop structured testing frameworks and allocate budgets based on performance data.
- Understand different campaign approaches for US and European e-commerce markets.

**2. Direct Response & Creative Strategy**

- Demonstrate a deep understanding of direct-response advertising, consumer psychology, and buying behavior.
- Analyze and evaluate native ads, advertorials, UGC creatives, static image ads, video ads, and sales funnels.
- Identify winning hooks, angles, mechanisms, messaging, and creative concepts.
- Understand customer awareness levels, market sophistication, and unique selling propositions.
- Provide actionable feedback to copywriters, creative strategists, and video editors.
- Translate advertising performance into clear creative testing recommendations.
- Identify creative fatigue, audience saturation, and opportunities for new angles.
- Understand the relationship between ad creatives, landing pages, advertorials, and conversion performance.

**3. Advanced KPI Analysis & Performance Optimization**

You must have a strong understanding of the following metrics and how they influence profitability:

- ROAS, MER, POAS, and Break-Even ROAS
- CPA, CAC, and target acquisition costs
- CPM, CPC, CTR, and CVR
- AOV, LTV, and contribution margins
- Frequency, reach, and creative fatigue
- Hook Rate, Hold Rate, and video engagement
- Landing Page View Rate and funnel conversion rates
- New Customer Acquisition and scaling efficiency

We expect you to understand not only what these metrics mean, but also how to diagnose performance issues, identify bottlenecks, and make strategic decisions based on them.

**4. Native Ads & Funnel Performance**

- Evaluate the performance of native-style advertisements and direct-response advertorials.
- Analyze the effectiveness of different advertising angles, headlines, hooks, and storytelling approaches.
- Identify weaknesses in the customer journey, from initial advertisement to checkout.
- Analyze landing page and advertorial performance to identify conversion opportunities.
- Collaborate with our creative and copywriting teams to improve overall funnel performance.
- Develop hypotheses based on campaign data and validate them through structured testing.

**5. Reporting, Communication & Ownership**

- Provide structured performance reports and clear explanations of results.
- Conduct regular account audits and identify growth opportunities.
- Communicate which creatives are winning, which are failing, and why.
- Proactively recommend strategic changes instead of waiting for instructions.
- Take responsibility for performance, execution, and continuous improvement.
- Work effectively across multiple brands, markets, and product categories.

### NON-NEGOTIABLE REQUIREMENTS

To be considered for this position, you MUST meet ALL of the following requirements:

**✓ Minimum 3 years of hands-on Meta Ads media buying experience.**

**✓ At least €100,000 in cumulative advertising spend personally managed.** Higher spending experience is strongly preferred.

**✓ Proven experience with direct-to-consumer (DTC) e-commerce brands.**

**✓ Strong direct-response marketing knowledge.** You must understand how advertising psychology, creative strategy, and conversion funnels work together.

**✓ Proven ability to analyze and optimize performance data independently.**

**✓ Experience evaluating native ads, advertorials, UGC content, and performance-focused creatives.**

**✓ Demonstrated experience with campaign scaling, creative testing, and budget management.**

**✓ Ability to provide verifiable proof of previous advertising results.**

Experience with supplements, health and wellness, beauty, or similar consumer product categories is a major advantage.

### PROOF OF EXPERIENCE IS MANDATORY

We do not accept unverified claims about previous results.

You must be able to provide credible evidence of your experience, such as:

- Screenshots or screen recordings of Meta Ads Manager showing managed advertising spend and campaign performance.
- Case studies demonstrating campaign growth, optimization, and scaling.
- Examples of accounts you have personally managed, including advertising spend, ROAS, CPA, and relevant results.
- A clear explanation of your personal responsibilities and contributions to those results.

Sensitive client information may be redacted. However, your actual experience and results must be verifiable.

**Applications without sufficient proof of experience will not be considered.**

### WHAT WE OFFER

- Long-term collaboration across multiple established and growing e-commerce projects.
- Opportunities to work with brands targeting both the US and European markets.
- A performance-driven environment focused on measurable growth.
- Direct collaboration with creative strategists, copywriters, and production teams.
- Opportunities to take ownership of advertising strategies and scaling decisions.
- Competitive compensation based on experience, responsibilities, and proven capabilities.
- Potential to expand responsibilities as our brand portfolio grows.

### HOW TO APPLY — READ CAREFULLY

**To confirm that you have read the complete job description, your application MUST begin with the number 58.**

Applications that do not start with **58** will be automatically disqualified from consideration.

After the number 58, please provide:

1. Your total years of hands-on Meta Ads experience.
2. The total advertising budget you have personally managed.
3. Your experience with e-commerce and direct-response brands.
4. Your biggest campaign scaling achievement, including spend, ROAS, CPA, and timeframe.
5. Verifiable proof of previous advertising results.
6. Your experience analyzing native ads, advertorials, and creative performance.
7. The KPIs you prioritize when determining whether to scale, optimize, or pause a campaign.
8. Your experience with supplements, health and wellness, or similar DTC products.
9. Your current availability and expected compensation.
10. YOUR PORTFOLIO!

**IMPORTANT:**

We are not looking for someone who simply launches campaigns and checks ROAS.

We are looking for a performance marketer who understands the entire customer acquisition process, can identify why campaigns succeed or fail, and knows how to consistently turn data into profitable growth.

**If you cannot demonstrate at least 3 years of relevant experience, €100,000+ in personally managed ad spend, and verifiable performance results, please do not apply.**

We value proven execution, analytical thinking, accountability, and measurable results over certificates or theoretical marketing knowledge.

SKILL REQUIREMENT

Performance Marketing Media Buying Meta Business Suite

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Meta Media Buyer | E-Commerce & Direct Response (3+ Years Experience)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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