Meta Ads & Tiktok Live Specialist

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: TYPE OF WORK

Full Time

: SALARY

$600-800/month

: HOURS PER WEEK

40

: DATE UPDATED

Aug 19, 2026

JOB OVERVIEW

We are looking for an experienced TikTok LIVE & Meta Ads Specialist who enjoys working in a fast-paced, performance-focused environment and knows how to turn traffic, engagement, and live interactions into measurable sales.

This role is ideal for someone who has hands-on experience managing TikTok LIVE sales, understands live-selling strategies, and can also work with Meta Ads and sales funnels.
You will have the opportunity to take ownership of LIVE sessions, work with hosts and presenters, test different strategies, analyze performance, and continuously improve conversion and sales results.

If you enjoy using data to make decisions, testing new ideas, and seeing your work directly contribute to business growth, we’d love to hear from you!

Must Have

-Hands-on experience managing TikTok LIVE for sales, e-commerce, or commercial activities
-Experience planning and coordinating TikTok LIVE sales sessions
-Experience working with or managing LIVE hosts/presenters
-Ability to prepare LIVE schedules, scripts, talking points, product presentations, and sales activities
-Understanding of live-selling techniques and customer conversion
-Experience monitoring LIVE performance and using data to improve engagement, conversion, and sales
-Ability to analyze LIVE results and identify opportunities for improvement
-Hands-on experience managing Meta Ads campaigns
-Experience managing advertising budgets and optimizing campaigns based on performance
-Understanding of CAC, CPA, CTR, CPC, conversion rate, ROAS, and similar performance metrics
-Experience testing multiple ad creatives, audiences, offers, or messaging
-Good understanding of sales funnels, from advertisements and landing pages to leads, conversations, and purchases
-Ability to identify where a funnel is underperforming and recommend improvements
-Experience with sales through Messenger, Instagram DMs, or similar chat-based channels
-Ability to handle customer questions and objections and help move conversations toward a purchase
-Strong analytical and problem-solving skills
-Comfortable making quick, data-based decisions and taking ownership of results
-Able to demonstrate previous work, campaigns, LIVE sessions, or projects with measurable outcomes

Responsibilities

TikTok LIVE
-Plan and manage TikTok LIVE sales sessions from preparation through execution
-Coordinate with LIVE hosts and presenters
-Create and organize LIVE schedules and sales activities
-Prepare scripts, talking points, product information, offers, and promotional messaging
-Monitor LIVE sessions and identify opportunities to improve engagement and sales
-Review LIVE performance and conversion data
-Test different LIVE formats, messaging, offers, schedules, and presentation approaches
-Identify what works best and apply those insights to future sessions
-Help improve the overall LIVE selling process and customer experience

Meta Ads & Sales Funnels
-Manage and optimize Meta Ads campaigns
-Monitor budgets and campaign performance
-Track CAC, CPA, CTR, CPC, conversion rate, ROAS, and other relevant metrics
-Test different creatives, audiences, offers, and messaging
-Identify underperforming campaigns and make timely adjustments
-Analyze the customer journey from advertisement to purchase
-Identify opportunities to improve landing pages, offers, sales conversations, and conversion
-Use campaign and sales data to improve customer acquisition and overall performance

Plus to Have

-Experience with TikTok Shop
-Experience with TikTok Ads
-Experience managing multiple LIVE hosts or presenters
-Experience building or coordinating live-selling teams
-E-commerce or online sales experience
-Experience with landing page optimization or A/B testing
-CRM or sales tracking experience
-Experience with other paid advertising platforms
-Experience creating sales scripts or conversion-focused messaging
-Experience working with analytics and performance dashboards

SKILL REQUIREMENT

Facebook Ads Tiktok Ads

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Meta Ads & Tiktok Live Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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