Meta Ads Specialist for HVAC Replacement Campaigns (Part-Time, Long-Term)

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TYPE OF WORK

Part Time

SALARY

$5/hour

HOURS PER WEEK

TBD

DATE UPDATED

Oct 23, 2026

JOB OVERVIEW

Hi, Visionary Labs is looking for a self motivated individual to work with.

We are looking for a Meta (Facebook and Instagram) ads specialist to build and run the campaigns for our HVAC clients, helping HVAC companies book more full system replacements.

Summary:
The goal is simple: homeowners with old systems fill out a form or call, and my clients’ calendars fill up with estimates for $10k+ replacement jobs. We care about booked estimates and closed jobs, not clicks or cheap leads.

What you’ll do:
- Build and launch Meta lead campaigns for 1 to 3 HVAC clients.
- Write or brief ad creative and copy aimed at homeowners with aging systems.
- Set up tracking so every lead can be tied to a closed job (we use GoHighLevel).
-Check results weekly, cut what’s wasting spend, and scale what’s working.
-Send me a short weekly report: spend, leads, cost per lead, booked estimates

You’re a good fit if:
-You’ve run Meta ads for local service businesses (HVAC, roofing, plumbing, solar, or similar), and can show results.
-You know the difference between a cheap lead and a lead that books.
-You can explain your process in plain language
You’re comfortable working with a small, new agency and giving direct feedback.
-You can overlap some hours with US Pacific time

Bonus: GoHighLevel experience, or experience with call tracking.

How we’ll work
Part-time to start, with room to grow as clients are added. I pay for a paid test project first (one campaign setup), and we go from there if it goes well. I’m friendly and direct, and I’ll tell you what I need and what’s working.

To apply, answer these 3 questions:

Describe one Meta campaign you ran for a local service business. What was the cost per lead, and how many leads turned into booked jobs?

A client’s leads are cheap but none are answering the phone. What do you check first?

What’s your hourly rate or monthly rate for managing 1 client, and how many hours a week would you expect that to take?

Start your application with the word “HVAC” so I know you read this.

SKILL REQUIREMENT
Facebook Ads GoHighLevel Digital Marketing
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