Meta Ads Specialist – USA E-commerce

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: TYPE OF WORK

Full Time

: SALARY

$1200-$2000

: HOURS PER WEEK

20

: DATE UPDATED

Sep 30, 2026

JOB OVERVIEW

Full-Time | Remote | Long-Term | USA Market

We are a fast-growing consumer products company building and scaling DTC brands in the US market.

We are looking for a highly experienced Meta Ads Specialist / Media Buyer to take ownership of our Facebook and Instagram advertising for the US market.

This is a hands-on performance role. We are not looking for someone who simply knows how to launch campaigns. We need someone who understands how to scale profitable e-commerce campaigns, diagnose performance problems, develop winning creative angles, and make decisions based on data.

If you have successfully scaled Shopify/DTC brands in the USA and can show us the numbers behind your work, we want to hear from you.

What You Will Own
Meta Ads Strategy & Management
Develop and execute the Meta advertising strategy for the US market.
Build, launch, manage, and optimize campaigns directly inside Meta Ads Manager.
Manage prospecting, retargeting, and full-funnel campaigns.
Work with appropriate campaign structures including Advantage+ and manual campaigns.
Manage budgets, bidding, audiences, placements, and scaling decisions.
Monitor campaigns closely and take action quickly when performance changes.
Scale winning campaigns while maintaining target CAC, CPA, ROAS, and profitability.
Creative Strategy & Testing

Creative performance is a major part of this role.

You will:

Develop new advertising angles, hooks, concepts, offers, and messaging.
Identify why winning creatives work and develop iterations around them.
Analyze creative fatigue and determine when new concepts are required.
Develop structured creative testing plans.
Work closely with our creative team/video editors/designers to produce new ads.
Provide clear creative briefs based on actual Meta performance data.
Test UGC, video, static, testimonial, educational, problem/solution, and other direct-response formats.
Continuously look for new ways to increase CTR, conversion rate and ultimately profitable customer acquisition.
Analytics & Optimization

You will regularly analyze:

ROAS
CAC
CPA
CPM
CTR
CPC
CVR
AOV
Frequency
MER / blended performance where applicable
Contribution/profitability metrics

You must be able to go beyond reporting numbers and answer:

“Why is performance changing, and what should we do next?”

Tracking & Attribution
Understand Meta Pixel and Conversions API.
Troubleshoot tracking and event issues.
Ensure purchase and conversion events are firing correctly.
Understand UTMs and attribution.
Work with Shopify/analytics data to reconcile Meta performance with actual business results.
Identify discrepancies between Meta reporting and backend sales data.
Reporting
Provide clear daily/weekly performance updates.
Highlight important trends rather than simply reporting numbers.
Explain what was tested, what happened, what was learned, and what should happen next.
Maintain a structured testing roadmap and optimization log.
What We Are Looking For
Must Have
3+ years of hands-on Meta Ads experience.
Strong e-commerce / DTC experience.
Proven experience scaling Shopify or similar e-commerce brands.
Proven experience advertising to the US market.
Demonstrable experience managing meaningful monthly ad spend.
Strong understanding of Meta Ads Manager.
Strong understanding of creative testing and direct-response advertising.
Strong analytical and problem-solving skills.
Strong understanding of Meta Pixel, CAPI, events and attribution.
Excellent written and spoken English.
Ability to work independently and take ownership.
Ability to make decisions based on data rather than guesswork.
Strong Preference For
Experience with health, wellness, supplements, beauty, skincare, or consumer packaged goods.
Experience scaling a brand from relatively small spend to significant monthly spend.
Experience with Shopify.
Experience with UGC and direct-response creative.
Experience with landing-page/CRO testing.
Experience with GA4, Triple Whale, Northbeam, Hyros, or similar analytics/attribution platforms.
Experience with TikTok Ads or Google Ads.
Experience using AI tools such as ChatGPT/Claude to accelerate creative research, copywriting and testing.
This Is NOT the Right Role For You If...
Your experience is primarily lead generation rather than e-commerce.
Most of your experience is simply boosting posts.
You have never personally managed meaningful advertising budgets.
You cannot provide actual campaign results.
You rely heavily on someone else to tell you what to test.
You are uncomfortable being accountable for performance.
You cannot explain why a campaign or creative is performing well or poorly.
You manage many clients simultaneously and cannot give this account proper attention.

We are looking for someone who thinks like a performance marketer and business owner, not just a campaign operator.

Compensation

$1,200–$2,000 USD/month depending on experience and proven results

There is potential for additional performance-based compensation for exceptional performance.

We are looking for a long-term relationship, not a short-term freelancer.

Working Hours

Full-time position.

You should be available for several hours of overlap with US business hours, preferably Eastern Time.

How To Apply

Start your application with: “USA SCALE”

Applications that do not start with these words will not be considered.

Please include:

1. Your CV / resume

2. Your Meta Ads experience

How many years?
How many e-commerce brands have you managed?
Which markets?
What niches?

3. Your largest Meta advertising account

Maximum monthly spend personally managed
Average monthly spend
Best monthly revenue generated
Best ROAS achieved
CAC/CPA if available

4. Two case studies

For each case study, tell us:

Starting monthly ad spend
Ending monthly ad spend
Starting ROAS
Ending ROAS
Revenue generated
What you personally changed
How long you managed the account

Screenshots are strongly preferred. You may blur brand names and sensitive information.

5. Creative case study

Show us one example where you identified a winning creative angle or concept and explain:

What the original creative was
What you changed
Why you changed it
The performance before and after

6. Loom video – maximum 5 minutes

Record a short Loom video introducing yourself and answering this:

“You are taking over a Shopify e-commerce brand selling a consumer product in the USA. The account is spending $1,000/day but performance has deteriorated over the last 30 days. ROAS has fallen from 2.8 to 1.7. Explain exactly how you would diagnose the problem and what you would do during your first 14 days.”

We care much more about how you think than how polished the video is.

Important

We will prioritize candidates who can demonstrate real numbers and real e-commerce results.

If you have successfully scaled DTC brands in the USA and enjoy the challenge of finding winning audiences, offers and creatives while maintaining profitable acquisition, this could become a long-term role with significant responsibility and growth.

Start your application with: USA SCALE

SKILL REQUIREMENT

Facebook Ads Ads Management Meta Business Suite

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Meta Ads Specialist – USA E-commerce

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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