Meta Ads Specialist — Lead Generation for U.S. Service Businesses

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: TYPE OF WORK

Gig

: SALARY

$3.50/hr - $12.00/hr USD

: HOURS PER WEEK

TBD

: DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

Inner Views Media is a Dallas-based branding and marketing agency developing a managed content and demand service for personal brands and service businesses.

We’re looking for an experienced freelance Meta Ads Specialist to independently manage Facebook and Instagram lead-generation campaigns. Initial client onboarding is pending, so the start date and workload will be agreed before engagement. We’re seeking a reliable partner for an initial paid project, with potential for ongoing monthly work as client accounts are added.

THE ROLE

You will handle campaign setup, tracking, testing, optimization, and reporting. Inner Views will manage client relationships, overall marketing direction, and content production.

Our initial target clients include coaches, consultants, personal brands, and local service businesses. Expected advertising budgets are approximately $1,000–$3,000 USD per client per month, paid separately from your management fee.

RESPONSIBILITIES

• Review the client’s offer, audience, conversion destination, and account readiness before launch.
• Set up and manage Facebook and Instagram campaigns in Meta Ads Manager.
• Configure or verify conversion tracking, including Meta Pixel and Conversions API where appropriate; identify any implementation support needed.
• Develop targeting, retargeting, campaign structure, ad copy, and testing plans.
• Provide clear creative briefs and feedback to our content team.
• Monitor spending and optimize toward the agreed business objective.
• Distinguish inquiries from qualified leads, booked appointments, and sales when data is available.
• Provide a concise weekly update and monthly performance report covering spend, results, cost per result, tests, issues, and next steps.
• Flag tracking problems, weak offers, landing-page issues, or lead-follow-up gaps promptly.

REQUIRED EXPERIENCE

• Demonstrated experience independently managing Meta lead-generation campaigns.
• Relevant results for U.S. service businesses, coaches, consultants, or personal brands.
• Ability to work effectively with modest advertising budgets.
• Strong understanding of conversion tracking and campaign troubleshooting.
• Clear written English and reliable communication.
• Ability to explain your decisions and results in plain language.

This role requires an experienced campaign operator who can recommend and execute a plan without step-by-step technical supervision.

WORKING ARRANGEMENT

• Remote, freelance, with scope and payment agreed before work begins.
• Quote separately for initial setup and recurring monthly management per client account.
• Inner Views remains the primary client contact.
• Clients retain ownership of their advertising accounts and data.
• Video production, organic social posting, community management, and landing-page development are outside this role unless separately agreed.
• Please state your availability for scheduled calls overlapping with U.S. Central Time. A full overnight shift is not required.
• No unpaid custom campaign builds or live-account trials are requested. Any trial work will have an agreed paid scope.

HOW TO APPLY

Use “Meta Lead Gen — [Your Name]” as your application heading and include:

1. A brief summary of your relevant experience and the industries you know best.
2. One or two anonymized case studies showing the timeframe, ad spend, objective, results, and your specific responsibilities. Clearly distinguish leads, qualified leads, appointments, and sales.
3. Your monthly management rate in USD for one account spending $1,000–$3,000 monthly, plus any separate setup fee.
4. What your rate includes: platforms, campaign limits, ad copy, tracking, creative testing, reporting, estimated hours, and any additional software costs.
5. A sample report or an outline of your weekly and monthly reporting.
6. Your current account capacity, earliest availability, and communication availability in U.S. Central Time.
7. A brief explanation of how you would investigate a campaign generating inexpensive leads that are not becoming booked appointments.

Please do not share confidential client information or account credentials. We value clear evidence, sound judgment, and dependable execution.

SKILL REQUIREMENT

Facebook Ads Ads Management Lead Generation

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Meta Ads Specialist — Lead Generation for U.S. Service Businesses

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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