Meta Ads Specialist – Lead Generation

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TYPE OF WORK

Gig

SALARY

$10 - $20

HOURS PER WEEK

TBD

DATE UPDATED

Aug 20, 2026

JOB OVERVIEW

About Us

Asterisk Marketing is a digital marketing agency specializing in lead generation for real estate agents and teams across North America. For over 10 years, we've helped agents grow their businesses through PPC, SEO, social media advertising, and more. We're a tight-knit, results-driven team — and now we're investing in growing our own pipeline the same way we grow our clients'.

About the Role

We're looking for a freelance Meta advertising pro for one clear mandate: generate qualified leads for our agency through Meta (Facebook & Instagram) ads.

This is an ongoing contract engagement, not an in-house position. You'll own our Meta lead generation engine end to end — strategy, creative direction, campaign builds, testing, optimization, and reporting — while managing your own schedule and workflow. You know what makes people stop scrolling, click, and convert, and you have the track record to prove it.

What You'll Do
Plan, build, launch, and manage Meta ad campaigns focused on lead generation for Asterisk Marketing
Develop and test compelling ad creative — copy, hooks, images, and video concepts (working with our team or freelancers on production)
Build and optimize lead capture flows, including Meta lead forms and landing page funnels
Set up and maintain conversion tracking (Meta Pixel, Conversions API, event tracking) to ensure accurate attribution
Run structured A/B tests on audiences, creative, placements, and offers — and scale what works
Manage budgets efficiently with a clear focus on cost per lead and lead quality, not just volume
Monitor lead quality with our sales team and adjust targeting and messaging based on what actually converts to booked calls and closed deals
Report on performance weekly with clear insights and next steps — not just screenshots of dashboards
Stay ahead of Meta platform changes, ad policy updates, and emerging best practices
What We're Looking For
3+ years of hands-on Meta Ads experience with a proven track record of profitable lead generation campaigns for clients (be ready to show results)
Established freelancer or consultant with the systems to manage a client engagement independently — communication, reporting, and deadlines handled without hand-holding
Deep knowledge of Meta Ads Manager, campaign structures, audience strategy, and the current best practices around Advantage+ and broad targeting
Strong grasp of direct response marketing — offers, hooks, angles, and funnels
Experience with conversion tracking setup (Pixel, CAPI, GTM a plus)
Data-driven mindset: you make decisions based on CPL, lead quality, and downstream conversion — not vanity metrics
Strong copywriting instincts and an eye for scroll-stopping creative
Self-directed and accountable — you own your numbers and communicate proactively
Experience marketing agencies, B2B services, or real estate is a strong plus
Bonus Points
Experience generating leads for marketing agencies or other B2B service businesses
Familiarity with the real estate industry
Video ad creative experience (scripting, briefing editors, UGC-style content)
Experience with landing page builders and CRM/email follow-up sequences
Broader paid media experience (Google Ads, YouTube, TikTok)

SKILL REQUIREMENT
Facebook marketing Facebook Ads
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