Meta Ads Specialist (Full-Time) — GrowFactor Group

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: TYPE OF WORK

Any

: SALARY

60000

: HOURS PER WEEK

27

: DATE UPDATED

Oct 10, 2026

JOB OVERVIEW

About us

GrowFactor Group runs multiple UK businesses. This role starts with Vital Glow — a growing, nurse-led medical aesthetics and IV therapy clinic — and expands to running paid ads across our group of businesses (including GrowFactor) once you've proven yourself.

Vital Glow's Meta ads have worked well before (leads at £5–8 each). We want someone who lives and breathes paid ads — constantly building, testing, tweaking, and scaling — so we're always improving, never standing still.

The role

We're hiring a full-time Meta Ads specialist to own our paid acquisition. This is a hands-on, always-on role for someone who genuinely enjoys the daily craft of running ads: launching new creatives, killing losers, scaling winners, testing relentlessly.

How it works: You'll start focused 100% on Vital Glow through a paid trial period. Once you've shown you can deliver, the role expands to managing ads across the wider group (GrowFactor and others) — a full-time, long-term position with room to grow into a lead role.

What you'll own

Campaign management: Build, launch, and manage Meta lead-gen campaigns (Facebook + Instagram).
Constant testing & iteration: Always be adding new ads, testing hooks/creatives/audiences, and refining. We want momentum, not set-and-forget.

Optimisation: Monitor daily, manage budgets, kill underperformers, scale winners, drive down cost-per-qualified-lead.
Lead forms: Build and test Meta Instant Forms with qualifying questions (including higher-friction variants — SMS verification, screening).

Audiences: Build and maintain custom + lookalike audiences from client lists.

Reporting: Clear weekly reports — spend, leads, cost per lead, what changed and why.

Compliance-aware: These are regulated medical businesses. You'll follow the rules (e.g. never naming prescription-only treatments like "Botox" with a price in ad copy — we brief you fully).

Later — group scope: Once proven on Vital Glow, run and scale ads for GrowFactor and other group businesses.
You must have

Proven Meta Ads Manager experience (min. 2–3 years), strong in lead-generation campaigns.
Hands-on with Meta Instant Forms / lead ads.
Solid grasp of custom audiences, lookalikes, pixel/conversion setup, and testing methodology.
A genuine tester's mindset — you get satisfaction from iterating and improving.
Strong written English and clear communication.
Reliable computer, fast internet, able to work to UK business context/hours for reporting.
Available full-time.

Nice to have

Experience with aesthetics, beauty, wellness, or health clients (and UK ad rules for these).
GoHighLevel familiarity (our CRM — leads flow from ads into GHL).
Experience integrating lead ads with a CRM / instant follow-up.
Experience running ads across multiple brands/accounts at once.

Compensation

Paid trial period first, then long-term full-time.
Guaranteed on-time monthly payment. Paid leave. Real room to grow into a lead role as the group scales.
To apply — read carefully (applications that skip these steps won't be reviewed)

**Start your application with the phrase "Glow leads done right" so we know you read this**

In 2-3 sentences, describe your experience running Meta lead-generation campaigns specifically (not just boosting posts or ecommerce).

Share 1-2 examples (screenshots or numbers) of lead-gen results - cost per lead, volume, or an account you improved.

Answer this: You inherit an account running many ads at a tiny daily budget each, with cheap leads that aren't converting to bookings. What are the first three things you change, and why?

Tell us how you like to test and iterate - what does your weekly ads routine look like?

SKILL REQUIREMENT

Facebook Ads

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Meta Ads Specialist (Full-Time) — GrowFactor Group

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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