Meta Ads Specialist — Fashion / Swimwear E-Commerce ?

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: TYPE OF WORK

Part Time

: SALARY

$8 - $12/hour

: HOURS PER WEEK

10

: DATE UPDATED

Oct 4, 2026

JOB OVERVIEW

ALOHA ?
The Bikini Room is a women’s swimwear and lifestyle brand based in Hanalei, Kaua‘i. We have been in business for over 25 years, with both a brick-and-mortar store and Shopify e-commerce store.
After Hurricane Lowell, our physical store was closed for approximately three weeks and tourism on Kaua‘i has slowed. We are reopening now and want to put a stronger focus on growing our online sales throughout the U.S.
I’m looking for an experienced Meta Ads / E-Commerce Performance Marketing Specialist who can help us create, launch, manage and optimize Facebook and Instagram advertising with one primary goal:
Profitable online sales.
I am NOT looking for someone who only boosts posts or reports impressions and likes. I need someone who understands Shopify e-commerce, conversion campaigns, Meta Pixel/CAPI, retargeting, creative testing, ROAS, CPA and how to turn traffic into purchases.
Responsibilities may include:
• Audit our current Meta Ads account, Pixel/CAPI and tracking
• Develop an advertising strategy and initial budget
• Build and manage Facebook + Instagram campaigns
• Prospecting and retargeting
• Test audiences, offers, hooks and creative
• Work with our existing photos/videos and help identify winning ad creative
• Monitor ROAS, CPA, CTR and conversion performance
• Recommend landing-page/product-page improvements when needed
• Coordinate with our content/e-commerce team
• Provide simple weekly reporting explaining what worked, what didn't, and what we're doing next
Ideal candidate:
Proven experience running Meta Ads for Shopify e-commerce brands. Fashion, swimwear, beauty or women's lifestyle experience is a major plus.
I’m looking for someone practical, proactive and comfortable working with a small-business owner. I don't need fancy presentations—I need someone who understands the numbers and can help us grow sales responsibly.
To apply, please start your application with the word ALOHA ? and include:
1. 2–3 Shopify/e-commerce brands whose Meta Ads you personally managed
2. Screenshots or case studies showing actual results — ad spend, revenue/ROAS and time period
3. What YOU personally handled on those accounts
4. Your experience with fashion/swimwear/lifestyle brands
5. How you would approach the first 30 days with a small established swimwear brand that needs to increase online sales
6. Your hourly rate or monthly management fee
7. Your availability
Please do not send only a generic VA portfolio. I am specifically looking for demonstrated e-commerce advertising experience.
This can begin as a part ---------- -based position with the opportunity to become a long-term relationship if we see results.
Thank you! ?
The Bikini Room — Hanalei, Kaua‘i

SKILL REQUIREMENT

Ads Management Shopify Klaviyo

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Meta Ads Specialist — Fashion / Swimwear E-Commerce ?

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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