Meta Ads Specialist – Facebook & Instagram Lead Generation for Concrete Contractor (Hands-On, $6/hr, 10–20 hrs/week)

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: TYPE OF WORK

Part Time

: SALARY

$6/hour

: HOURS PER WEEK

10

: DATE UPDATED

Oct 17, 2026

JOB OVERVIEW

ABOUT US

BMPC Concrete is a residential concrete contractor in Jacksonville, Florida. We install driveways, driveway extensions, RV parking pads, and larger concrete slabs.

We are hiring a hands-on Meta Ads specialist who can research, build, launch, manage, and optimize Facebook and Instagram campaigns on their own. This is an execution role. We are not looking for a consultant who only gives recommendations. We need someone who builds the ads, runs the campaigns, and fixes lead-quality problems.

COMPENSATION AND SCHEDULE

- Pay: $6 USD per hour
- Hours: 10 to 20 hours per week to start. Additional hours subject to approval.
- Remote, flexible hours
- You must communicate reliably and respond promptly during agreed working periods
- Paid skills test for shortlisted applicants
- Long-term position for the right person
- Ad budget: $1,000 total Meta ad spend for the first 30 days (separate from your pay). You must be able to test and optimize with a limited budget.

THE REAL GOAL

Generate qualified residential concrete projects that turn into profitable jobs.

We do NOT want large numbers of cheap Facebook leads. Our past Facebook advertising produced dozens of estimates and zero sales. That is the problem you are here to solve.

Our target projects:
- Concrete driveways and driveway replacements
- Driveway extensions
- RV parking pads
- Larger concrete slabs

Our minimum desirable project is about 400 square feet, and typical starting projects are around $3,600. We do not want to spend money chasing tiny patios, small repairs, price shoppers, casual browsers, or people who aren't ready to hire a contractor.

You must understand the difference between a lead, a qualified lead, a booked estimate, and a paying customer.

LEAD QUALIFICATION – THE MOST IMPORTANT PART OF THIS JOB

You will design practical ways to filter prospects BEFORE we schedule estimates, based on:
- Project type
- Approximate project size
- Project location
- Property ownership or authority to approve the work
- Budget and willingness to spend roughly $3,600 or more
- Timeline to start
- Whether they're ready to hire or just researching prices

You should be comfortable testing qualification through Instant Forms (with conditional questions), Messenger, and landing pages. The target is fewer wasted estimates while keeping enough volume to produce profitable jobs.

COMPETITIVE RESEARCH: EYEFLY DIGITAL

A major part of this role is studying EyeFly Digital ( ---------- ), an agency specializing in Meta lead generation for concrete, foundation repair, crawlspace, and waterproofing contractors.

Using Meta Ad Library, case studies, and social media, you will study their publicly visible client campaigns and identify what makes them work:
- Short-form video hooks and creative structure
- Jobsite footage and before-and-after transformations
- Direct-response copywriting
- Offers and calls to action
- Testing and optimization approach
- Lead qualification through Messenger, forms, or landing pages

The goal is to build original BMPC campaigns inspired by proven strategies, not to copy anyone's content. We want someone who can analyze competitors and then come up with their own ideas.

REQUIRED SKILLS

Strong practical experience with:
- Meta Ads Manager and campaign setup
- Facebook and Instagram lead generation
- Instant Forms with qualification questions
- Messenger ads and automated conversations
- Short-form video ads for Reels and Stories
- CapCut, Canva, or similar editing tools
- Video hooks, direct-response copy, and creative testing
- Meta Pixel, Conversions API, and basic conversion tracking
- Retargeting and optimization
- Meta Ad Library competitor research
- Lead quality analysis and reporting
- Getting results from small budgets

Strongly preferred: experience with concrete, construction, roofing, foundation repair, or other high-ticket home improvement services.

We supply real jobsite photos and videos. You turn them into ads that work.

YOUR FIRST 30 DAYS

- Research EyeFly Digital and other successful contractor advertisers
- Review our existing ad assets
- Develop at least three distinct ad concepts
- Create original video and image ads
- Set up qualified-lead campaigns with practical lead filters
- Manage the $1,000 test budget
- Monitor performance and make improvements
- Send weekly reports covering ad spend, leads, qualified leads, booked estimates, and closed jobs (where outcome data is available)

We value initiative, creativity, and independent problem-solving.

PAID SKILLS TEST

Shortlisted applicants will complete a paid assignment built around one question:

"How would you generate qualified concrete installation leads with a $1,000 monthly Meta ad budget WITHOUT relying on the usual owner testimonial video?"

Every marketer suggests owner testimonials. We want to see what else you've got.

Your test should include:
- Two distinct ad concepts with strong opening hooks
- A practical campaign structure for a $1,000 budget
- Specific methods for filtering out small jobs, tire-kickers, and homeowners not ready to hire
- Your preferred lead capture and qualification method
- How you would measure whether the campaign is producing genuinely qualified opportunities

We don't expect free work or a full strategy before hiring. This test is paid.

HOW TO APPLY

Your application MUST include:
1. A brief introduction describing your actual Meta Ads experience
2. Examples of Facebook or Instagram campaigns you personally managed
3. Examples of short-form video ads you created or edited
4. Your experience with home improvement or local service lead generation
5. Your WhatsApp number, including country code
6. Confirmation that you accept $6/hour and 10 to 20 hours/week to start
7. Confirmation that you're available for a paid skills test

Applications missing any of these will not be reviewed.

IMPORTANT

Do not apply if you aren't prepared to respond when shortlisted. We have had applicants disappear after being selected. Reliable communication is a requirement for this job, not a bonus.

We cannot guarantee a set number of leads or jobs, and we don't expect you to promise them either. We're looking for someone who tests smart, reports honestly, and keeps improving lead quality.

SKILL REQUIREMENT

Facebook marketing Facebook Ads Video Editing

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Meta Ads Specialist – Facebook & Instagram Lead Generation for Concrete Contractor (Hands-On, $6/hr, 10–20 hrs/week)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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